sales strategies for freelance business journalists: day one
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Sales Strategies for Freelance Business
Journalists
Presented by Maya Payne SmartAugust 16-19, 2011
Course Overview
• Tuesday: Who Hires Freelance Business Journalists?
• Wednesday: Branding, Marketing and Networking
• Thursday: Closing the Sale
• Friday: Ask The Hiring Editors
Day 1:Who Hires Freelance Business Journalists?
Presented by Maya Payne Smart
POLLHow experienced are you with webinars?
Today’s Agenda
• What are you going to sell?
• Who are you going to sell it to?
• How are you going to find them?
Goals for Today
• Grasp the importance of market research
• Recognize the vast array of opportunities for freelance business journalists
• Learn seven habits of highly effective market research
POLLWhat’s your bread and butter freelance assignment?
Consumer Vs. Trade Publications
Consumer
• Mass audience
• Available in major retail outlets
• Pay ranges from nothing to $2/word
• Very competitive to break into—novelty and connections rule
Trade
• Niche business or industry audience
• Closed or targeted circulation
• Pay ranges from nothing to $2/word
• Less competitive to break into—research and expertise rule
Newspapers
Local/Regional Consumer Magazines
National Consumer Magazines
Online Publications
Trade Magazines
POLLHow familiar are you with custom publishing?
Custom Publishing: A Growing Market
Custom Publishing:Changing Attitudes
Journalism Marketing
University Publications
Membership Publications
Content Agencies: Algorithm Driven
Content Agencies:Human Driven
Seven Habits of Highly Effective Market Research
• Start your day marketing
• Schedule a set amount of marketing time each day
• Track your time
• Cast a wide net
• Be findable
• Ask for referrals
• Diligently record leads and follow-up attempts
Questions?Please e-mail me at maya@writingcoach.com.
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