sales promotion decision
Post on 18-Aug-2015
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Sales Promotion
Decision
Consumer go for purchase product XIs It
ads EFFECT or
Sales Promotion EFFECT??
Ads do…
Sales Promotion do…
5 major decision for sales promotion
#1 Objective
Consumer
Large size user purchase
Trail among nonuser
Attracting Swichers
#1 Objective
Retailor
New items
Off season buying
Stocking
Competitive promotion
Brand loylity
#2 Consumer Promotion Tool
• Samples
• Coupons
• Cash Refund
• Price packs
• Premium
• Frequency Programs
#2 Consumer Promotion Tool
• Prize• Patronage award• Free Trial• Product warranty• Tie in promotion• Cross promotion
#3 Trade Promotion Tool
• Price cut• Allowance• Free Goods
#3 Business Promotion Tool
1. Trade shows & Conventions2. Sales Contest3. Specialty Advertising
#4 Implementing Program
• Lead Time• Sell-in Time
#5 Evaluating the Program
#5 Evaluating the Program
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