sajavat indentity design presentation

Post on 18-Jan-2015

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A presentation of logos done as a part of rebranding exercise for Sajavat- one the leading furnishing studios in Valsad and Surat.

TRANSCRIPT

SAJAVATbranding and identity designpresented by Khushbu Desai

logo and identity design

Key Word Compilation

The following key words were extracted from the brand and business model study of Sajavat as an upcoming furnishing studio in Valsad (which could expand to other locations as well). The Key Words are literal representations of concepts based on which the following logos have been designed.

HOME FURNISHING + UPHOLSTERYLATEST TRENDS IN THE FURNISHING INDUSTRYSTEPPING INTO THE WORLD OF INTERIORS FOR HOME AND OFFICES THROUGH FURNISHINGNEITHER VERY TRADITIONAL, NOR VERY MODERN- CONTEMPORARYSTYLE WITH SENSEBUILDING SPACES FOR PERSONAL SPACESVARIED AND VERSATILECHARISMATICVIBRANTCLEAN AND CRISPGRANDEURBEAUTY AND ELEGANCE

logo and identity design

SAJAVATLogo

Logo Option-1

Visualization of the word decoration, this logo makes use of crisp modern fonts with a mix of traditional motif in a fresh colour. The graphic elements, essentially the line and the motif are kept in single colour to make use of freedom to use it as a design element, as shown in the applications.

Size: 17” X 13”, Base: 4”, Sides: 4”

Bag back

SAJAVAT

Bag front

SAJAVAT101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat

SAJAVAT

Take-away bags

logo and identity design

Logo Option-1

Visualization of the word decoration, this logo makes use of crisp modern fonts with a mix of traditional motif in a fresh colour. The graphic elements, essentially the line and the motif are kept in single colour to make use of freedom to use it as a design element, as shown in the applications.

Nirav ShahManaging director+91 982 501 4156

T: 02632 253125 F: 02632 245267E: sajavat.biz@gmail.com W: www.sajavat.com101, Silver Coin, Opposite Ava Bai School,Halar Road, Valsad 396001. Gujarat

SAJAVAT

Card front Card back

Business card

logo and identity design

Logo Option-1

Visualization of the word decoration, this logo makes use of crisp modern fonts with a mix of traditional motif in a fresh colour. The graphic elements, essentially the line and the motif are kept in single colour to make use of freedom to use it as a design element, as shown in the applications.

SAJAVAT

Logo

logo and identity design

Logo Option: 2

This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use of jaali work. The contrasting colours add ethnic splendour to the overall feel of the logo with emphasis on visual representation of Indian motifs in a modern style.

Size: 17” X 13”, Base: 4”, Sides: 4”

Bag front Bag back

SAJAVATSAJAVAT

101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat

Take-away bags

logo and identity design

Logo Option: 2

This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use of jaali work. The contrasting colours add ethnic splendour to the overall feel of the logo with emphasis on visual representation of Indian motifs in a modern style.

SAJAVAT

SAJAVATNirav ShahManaging director+91 982 501 4156

T: 02632 253125 E: sajavat.biz@gmail.comW: www.sajavat.com

101, Silver Coin, Opposite Ava Bai School,Halar Road, Valsad 396001. Gujarat

Card front Card back

Card back

Business card

logo and identity design

Logo Option: 2

This logo draws its inspiration from the idea of Indian ‘jharookhas’ that make use of jaali work. The contrasting colours add ethnic splendour to the overall feel of the logo with emphasis on visual representation of Indian motifs in a modern style.

SAJAVATLogo

logo and identity design

Logo Option: 3

A simple motif in pastel colours often seen in various carpets and tapestries adds the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour further add to the uniqueness of the identity. The flexibility of the form of motif is used to advantage as seen in the applications.

Size: 17” X 13”, Base: 4”, Sides: 4”

Bag front Bag back

101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat

SAJAVATSAJAVAT

Take-away bags

logo and identity design

Logo Option: 3

A simple motif in pastel colours often seen in various carpets and tapestries adds the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour further add to the uniqueness of the identity. The flexibility of the form of motif is used to advantage as seen in the applications.

Card front Card back

M: +91 982 501 4156 T: 02632 253125 E: sajavat.biz@gmail.com W: www.sajavat.com

101, Silver Coin, Opposite Ava Bai School,Halar Road, Valsad 396001. Gujarat

SAJAVATNirav ShahManaging director

Business card

logo and identity design

Logo Option: 3

A simple motif in pastel colours often seen in various carpets and tapestries adds the traditional touch to the otherwise modern logo. Peculiar fonts and rich colour further add to the uniqueness of the identity. The flexibility of the form of motif is used to advantage as seen in the applications.

SAJAVATLogo

logo and identity design

Logo Option: 4

Use of clean and modern fonts, with a simple and delicate motif and royal colours adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to build into a unique motif, suggesting expansion, positivity and completeness.

Size: 17” X 13”, Base: 4”, Sides: 4”

Bag front Bag back

101, Silver Coin, Opposite Ava Bai High School, Halar Road, Valsad 396001. Gujarat

SAJAVATSAJAVAT

Take-away bags

logo and identity design

Logo Option: 4

Use of clean and modern fonts, with a simple and delicate motif and royal colours adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to build into a unique motif, suggesting expansion, positivity and completeness.

Card front Card back

M: +91 982 501 4156 T: 02632 253125 E: sajavat.biz@gmail.com W: www.sajavat.com

101, Silver Coin, Opposite Ava Bai School, Halar Road, Valsad 396001. Gujarat

Nirav Shah | Managing directorSAJAVAT

Business card

logo and identity design

Logo Option: 4

Use of clean and modern fonts, with a simple and delicate motif and royal colours adds the feel of a rich, classy and a an exquisite identity. The motif repeats itself to build into a unique motif, suggesting expansion, positivity and completeness.

sajavatS

Logo

logo and identity design

Logo Option: 5

Visualization of the word decoration, this logo makes use of stylized modern fonts and a traditional motif in a royal colours. The graphic elements, essentially the motif is used in a specific way to communicate the shift of the brand from a furnishing shop to a well established classy furnishing studio.

Bag front Bag back

101, Silver Coin, Opposite Ava Bai High School,Halar Road, Valsad 396001. Gujarat

SS sajavatS

Take-away bags

logo and identity design

Logo Option: 5

Visualization of the word decoration, this logo makes use of stylized modern fonts and a traditional motif in a royal colours. The graphic elements, essentially the motif is used in a specific way to communicate the shift of the brand from a furnishing shop to a well established classy furnishing studio.

Card front Card back

M: +91 982 501 4156 T: 02632 253125 E: sajavat.biz@gmail.com W: www.sajavat.com101, Silver Coin, Opposite Ava Bai School, Halar Road, Valsad 396001. Gujarat

Nirav Shah | Managing director

sajavatS

S

Business card

logo and identity design

Logo Option: 5

Visualization of the word decoration, this logo makes use of stylized modern fonts and a traditional motif in a royal colours. The graphic elements, essentially the motif is used in a specific way to communicate the shift of the brand from a furnishing shop to a well established classy furnishing studio.

logo and identity design

Logo Board

SAJAVAT SAJAVAT SAJAVAT

SAJAVATsajavat

S

thank you!

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