saint laurent

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Saint Laurent (Sony Pictures Classics)

Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for SAINT LAURENT. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad Campaign – In Campus Circle

The campaign has 1,027 clicks (includes 632 bitly clicks), 5,904 content related page views and 324 social media interactions to date. The total reach for the Facebook campaign was 27,135.

Film Print Ad Example

Original Content Page Views – 450

Social Media Interactions – 96 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 477K+ to date. Clicks – 125 to date

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 21K+ Opened – 1,684

Clicks - 253

Campus Circle

Newsletter Emails – 21,243 Opens – 1,647

Weekly Newsletter Campaign Clicks– 17

Calendar Listing

Page Views – 80 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 139 SM Interactions – 2

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #3

Sweepstakes Page (National)

Page Views– 904 Entries – 400 to date SM Interactions - 15

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status