running for a reason? raise more money for your cause than you ever thought possible

For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799

A Firstgiving webinar - March 11, 2009For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799

Running for a reason?Raise more money for your cause than you thought possible

Before we start…• For audio:

– Turn on your computer’s speakers or plug in headphones, or…

– Call (213) 286-1201 and enter code 344-574-799 (may be a toll call)

• Slides and a recording of this session will be available on our website in a few days

• Ask your questions any time using the question tool; we’ll answer as many as possible at the end of the webinar

Today’s webinar• Meet the team• What we’ve learned • “The Essentials” • More fundraising tips• About Firstgiving• Q&A

Beth Bethany

ElizabethGrant

Meet the team

For audio, turn on your PC speakers or dial 773-945-1011 code 645-536-598

What makes endurance fundraisers special?

Average amounts raised on Firstgiving in 2008:• Walkers (25,479 fundraisers) $ 420• Runners (7,428 fundraisers) $ 982• Marathoners (3,229 fundraisers) $ 1,458

Why do endurance fundraisers raise so much money?

Amount donated is determined by: • Difficulty of the event, or “Martyr effect” • Personal relationships • Affinity for the charity or cause • Clear impact of the donation

Starting your fundraising efforts

• Tell your story• Add pictures or

videos• Set a fundraising goal

Personal appeal

Fundraising goal

Name, event, date

Photo/Video

Charity name & mission

Donor messages

Your network of potential donors:

• Identify your networks

• Tailor your message• Try one-to-one asks• Encourage your

donors to ask their networks

How to reach your network:

Send updates regularly and often

Tell donors and potential donors about• Your training and what it’s like • The status of your fundraising• Any set-backs or goals reached

Optimize the matching gift• Ask donors if their company provides

matching gifts• Provide them with information about

your nonprofit• Tell your nonprofit• Add it to your offline total and

personal message text

Send thank-you emails

Thanks to your help, we’ve raised $2,505.00 for Brigham and Women's Hospital. There’s no way I could have done this without you!

Because of your generosity, a woman fighting breast cancer will be able to receive the support she needs, a battered woman and her children will sleep safely tonight, and the Boston-area community will continue to receive the support, medical attention and encouragement it needs through Brigham and Women’s Hospital’s community programs.

You’ve made a huge impact on me, too! You’ve forced me out of bed on those dark, below-freezing-temperature mornings and helped me tough it out through the snow-covered streets of Boston.

As the marathon nears (less than 7 weeks away) I’m getting closer to my fundraising goal of $3000. If you know of anyone who could help me get there, please send my page on http://www.firstgiving.com/bethlingard

http://www.firstgiving.com/bethlingard

Also, if your company matches donations, please contact your Human Resources Department to find out how you can double your donation.

More creative tips

• Suggest specific donation amounts• Dedicate a mile of your race to someone• Offer services for donation • Use Facebook, MySpace or other social

media sites to get the word out• Start a training blog

Two minutes about Firstgiving

• Power online fundraising tools for people who want to raise money for a nonprofit cause

• Easy, secure, convenient and effective• Use any event as a reason to raise money

Firstgiving is the leading social platform for fundraising for any nonprofit cause.

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