romania presentation

Top 12 SEO Tips 2012 Q1

What you will learn

• Link Acquisition – Avenues, Penalties, Alternative options

• RSS Feeds for Building Free Links• Freshness Update – Fiverr, Odesk, Etc.• International SEO (Geotargeting and Subdomains)• Canonicalisation (Who, What, Where???)• Important, But Often Forgotten SEO Tactics• Social Bookmarking and SEO• If we have time - Question & Answer Session

Tip #1 - Links• Could I or Should I Buy Links?

Apart from the obvious Social and Viral

Tip #1 - Links• Could I or Should I Buy Websites?

PDF and PPT downloads available at www.VanguardSEO.com

Tip #1 - Links• Where do I buy websites?

PDF and PPT downloads available at www.VanguardSEO.com

Tip #1 - Links• What to look for when buying a

site?There are a few other factors to look at before buying a site;1. Domain Age – 2 years minimum unless other factors outweigh this• Page Rank – yes it does matter when buying a site because it

represents G-Trust• Number of existing back links• Quality of those back links and are they to any deep pages?• How many pages are indexed with Google?• Install McAfee Site Inspector on your computer. It will flag any issues to

do with bad history, malware or any one of many other problems• Will the BL’s stay in place once bought?• Other pluses are host location vs. target location, the number of

registrants of the domain, DMOZ listing and rankings. If it’s a forum, the number of active members and recent posts are important.

• Check Wayback.org for historical content & DomainTools• Check ValidRank.com for fake Page Rank

Any questions on any of the link building techniques?

Tip #2 – Use RSS Feeds for Links

http://www.feedmil.com/addfeed.jsphttp://www.feedest.comhttp://www.feedlisting.com/submit.phphttp://www.feedgy.com/Submit.aspxhttp://www.feedlisting.com/submit.phphttp://www.feedbees.com/add.phphttp://rssmountain.com/submit_anonym.phphttp://www.feedsee.com/submit.htmlhttp://feedfury.com/submithttp://www.rssmicro.com/FeedRank/?Fe...com%2frss.aspxhttp://www.millionrss.com/add-my-feed.phphttp://www.rss-network.comhttp://www.goldenfeed.com/AddFeed.aspxhttp://www.rssmad.com/index.phphttp://www.feedbomb.com/http://www.plazoo.comhttp://www.rss-feeds-directory.com

Additionally manually submit through these RSS directories

Tip #3 – Get Healthy with WMC Create a Robots.txt file – these tell ALL the bots where to go

and where not to go. If you have admin or member files you don’t want indexed

Tip #3 – Get Healthy with WMC Create a Robots.txt file – these tell ALL the bots where to go

and where not to go. If you have admin or member files you don’t want indexed

You will need this for the next step

Tip #3 – Get Healthy with WMC Create an XML Sitemap – these (and I make individual ones

for data files, pic files, pdf files, doc files, etc.) tell the bots the files you do want indexed and where they are

Tip #3 – Get Healthy with Google WMC

Internal Links – lets you know if you are cross-linked, which may confuse the bots or split influence between two similar pages

Tip #3 – Get Healthy with WMC External Links – tells you who is linked to you. Helpful in optimising

anchor text and bad links pointing to non-existent pages

Tip #3 – Get Healthy with WMC Crawl Errors – advises you of any crawl errors Google finds like

broken links or orphaned links.

Tip #3 – Get Healthy with WMC Top Queries – this shows the top queries to your site which will allow

you to improve specific landing pages

Tip #3 – Get Healthy with WMC Associate Domains – This is an extremely easy quick win if you have

WMC set-up.

Tip #3 – Get Healthy with WMC Geotargeting – I’m going to cover this in greater detail in tip number 6

Geographical Targeting & Subdomains – (Advanced Geotargeting) – This isn’t for the faint at heart, the lazy, or the website owner that isn’t ready to do the extra work to get your piece of the pie.

Tip #4 – Geographical Targeting & Subdomains

Target: RegionUse Geotargeting

Target: LanguageDon’t Use Geotargeting

Should I be using Google’s Geotargeting?

1. Your target market?

2. If you need language based subdomains or subdirectories?

3. Should you move hosting as well?

4. Cost of translation

5. Can I afford to do it all?

Should I be using Google’s Geotargeting?

Search results can differ greatly depending on several variables.

1 .The IP of the end-user (where are they?)2 .The server location of the website (where is it hosted?)3 . Any geographically targeted settings in Webmaster Central (as mentioned in the previous tip)4 .The relationship between the search filters and the resulting web pages (I.e. Did they search for Pages from [region] or Pages in [language]5 .If the end-user is searching a different extension than the defaulted engine (they manually enter Google.com searching for US or English results in a non-US region. 6. If the end-user is logged into the search engines site(Gmail, iGoogle, Toolbars, Local Search etc.)7. If they have Google’s SearchWiki or other plugin

Issue: Do I target a REGION or a specificLANGUAGE?

Do I target a REGION or a LANGUAGE?

REGIONAL TARGETING

1. Create a subdomain or a subdirectory in the native language and use Webmaster Central to geographically target it2. Host the subdomain on a server in the native region and use geographical targeting3. Use the region in all meta tags4. Build back links from similar TLD's5. If you own a TLD build directories (language) and domains (regions)6. Use the language or native terms

ON A SIDE NOTE!!! - If you own a TLD such as .com, .net or .org you can target both subdomains and subdirectories with Google Geotargeting!!

Primary TLD (.com, .net, .org,

No Geotargeting

All LanguagesUNIQUE

CONTENT

FR.COM

Geotargeting

France

FR.COM.Subdirectory

Geotargeting

All LanguagesUNIQUE

CONTENT

The other elements that will affect rankings using Geotargetingwill be back links;

1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)?

2. Is the IP linking website located in the same region as the linked URL?

3. Page rank, linking anchor text, additional outbound links on the page linking to you

4. On-page relevancy

5. Language based meta-tags

6. Everything in the above 5 items relating to the linking website/page

How do I get started with Geographic Targeting?

1. Get the content rewritten using SEO Tactics (About £149 per 1000 words)

Don’t just get them rewritten, get them optimised as well!

1.Get the content rewritten using SEO Tactics 2.Get your hosting setup in the target region

1.Get the content rewritten using SEO Tactics 2.Get your hosting setup in the target region3.Create Subdomains

FR.website.comES.website.comDE.website.comIT.website.com

1.Get the content rewritten using SEO Tactics 2.Get your hosting setup in the target region3.Create Subdomains4.Use the DNS record on the top level domain’s

server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host

FR.website.comES.website.comDE.website.comIT.website.com

Get a new A (Address) DNS recordGet a new A (Address) DNS recordGet a new A (Address) DNS recordGet a new A (Address) DNS record

1.Get the content rewritten using SEO Tactics 2.Get your hosting setup in the target region3.Create Subdomains4.Use the DNS record on the top level domain’s

5.Go to Google’s Webmaster Central and get a new verification code

1.Get the content rewritten using SEO Tactics 2.Get your hosting setup in the target region 3.Create Subdomains 4.Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host 5.Go to Google’s Webmaster Central and get a new verification code. Add the code between your <head> tags (or add an html file)

1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region3. Create Subdomains4. Use the DNS record on the top level domain’s

5. Go to Google’s Webmaster Central and get a new verification code. Add the code between your <head> tags (or add an html file)6. Submit to Google for crawl

IMPORTANT Things to Remember!

• To target a language using only subdirectories do not use geographic targeting• You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains.• You can use Google geographical targeting on subdomains and subdirectories• Your title should be in the native language and/or use regional slang terms where they apply.• Use language-based meta tags whenever targeting language-based searches• Host subdomains that are for geographical targeting in the target region • When you implement the subdomain strategy, link to it from the original website• Create new sitemaps for each subdomain • When creating meta tags and content be sure to use native slang. • Get back links from same TLD's (get a .nl link to your .nl site in the native language)• If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region

Tip #5 – Canonicalisation

Issues: You know have more links than you can see and/or you have pages not showing for any search

Issue: You know have more links than you can see and/or you have pages not showing for any search

Problem: Links that you have are pointing to;

• Yoursite.com• www.yoursite.com• http://www.yoursite.com• www.yoursite.com/html• www.yoursite.com/php• www.yoursite.com/asp

This can divide back links and the affect that it has on rankings. G+ and Likes

can also be affected.

Issue: Internal + External links point to more than one page with duplicate anchor tags. Some pages not shown.

Problem: Internal and External links pointing to the same internal page can confuse Google and cause them to resolve to one page or the other, excluding one or the other from search all together.

Top 12 SEOTips for 2012

Internal Anchor Text: Top 12 SEO Tips

ShownShown Not Shown

Solution?

Tip #6 – Other Important FactorsAlt Attributes and Titles in Images - Use alt attributes on images to preserve content integrity while providing internal links for ranking factor.

Anchor Text Optimization - Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site.

Flattening Site Architecture - Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.

Avoid Using Sub Folders Excessively

Content Volume - Ensure you have enough content to dominate a competitive keyword. Contextual Links - Link contextually within related document to select preferred landing pages through virtual theming

Load Time – Google has said recently that load time on a site will progressively become a very important issue. Use GoogleWebmaster Tools to test.

Tip #7 – Social Bookmarking

After extensive testing over the past 3 years as well as watching and anticipating what Google will resort to versus links, I firmly believe, and have proof, that Social Bookmarking will become a big part of Google’s refined algorithm.

Source: SearchEngineJournal.com

nl.PokerNews.com #7

nl.PokerNews.com #8

PokerListings.com #9

nl.PokerNews.nl #8

PokerListings.nl #7

Tip #10 – Additional Killer Tools

PDF and PPT downloads available at www.GaryTheScubaGuy.com

This monitors Google’s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for.

This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry.

This is a supercharged version of Trends. It monitors the actual search queries globally with multiple filters for region, timeline, sectors, etc.

XENU – crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your site

SEOMoz’s Linkscape – Another great tool for evaluating a competitors back links, anchor text, and discovering the strongest pages on a site.

competitors to identify if a sudden surge in back links could be the reason for their rankings increase, then you can use one of many other tools (Link Assistant, ShoeMoney, SEOMoz) to identify these links that significantly changed their ranking and go after the same links or an equivalent linking structure)

Majestic SEO – Looks at the back link trends of

SEO Spyglass – Gives you a detailed report of your own or a competitors back links and ranks them using important factors like follow-no follow, Page Rank, and other factors. You can even import your Google WMC exported BL report and see if any of the back links to your site are potentially hazardous.

Firefox SEO Quake Plug-in – Great for a quick look at all of the important ranking factors of the top 10 or just one site. This is a toolbar that allows you to set the values you wish to see like PR, indexed pages, registration date, SBM references, DMOZ, Yahoo, MSN, Baidu, and most other SE’s, plus a ton of other information on the fly.

Hittail – 25% of all searches are searched for the first time every day. 60% of all conversions come from these searches!

DON’T FORGET!

If you would like to meet tonight or tomorrow please approach and schedule NOW or email me at;

Gary@VanguardSEO.com

Presentation and Tools available at PPC-Manager.Blogspot.com

THANK YOU FOR COMING!!

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