role of the store
Post on 04-Jul-2015
685 Views
Preview:
DESCRIPTION
TRANSCRIPT
THE ROLE OF THE FURNITURE STORE: IT WILL INDEFINITALLY CHANGE
2/4 in series of ‘LOFT’s view on Furniture Retail’
TOP 100 US FURNITURE RETAILERS 7.3% INCREASE IN STORE COUNT TO 9,137 TOTAL
ONLINE FURNITURE MARKET GROWS
ESTIMATED 68% GROWTH IN 5 YEARS
‘OFFLINE’ FURNITURE MARKET
$108 BILLION IN SALES IN 2012
‘JUST’ 21.7% GROWTH EXPECTATION IN 5y
STORES WILL NOT DISAPPEAR
TOUCHING THE PRODUCT IS IMPORTANT
PURE ONLINE PLAYERS GO OFFLINE FAB.COM & ETSY OPENING FLAGSHIPSTORES
THE CHANGING CUSTOMER
‘AGE OF CURATION’
FIND, FILTER, VALIDATE, SHARE, MAINTAIN
INFORMATION
THE ÜBER DIGITALS
ALWAYS ONLINE
EXPERIENCE ECONOMY
CUSTOMERS DEMAND EXPERIENCES
(RE-) CONNECTING TO THE CUSTOMER
ONLINE
INSTORE
MOBILE
CHALLENGE:
CUSTOMER JOURNEY
COMPLEX TOUCH POINT ENTRY LEVELS
CONVERSION POINTS DIFFER
THE ROLE OF THE STORE WILL CHANGE
ONLINE RETAILING
EXPERIENCE ECONOMY UBER DIGITALS
CUSTOMER JOURNEY
SHOWROOMING
TECHNOLOGICAL INNOVATIONS
5 WAYS IN WHICH IT WILL CHANGE
ACCORDING TO DELOITTE
1: STORE BECOMES EXPERIENCE CENTRE
FOR AUGMENTING BRAND EXPERIENCE
2: STORE FOR THE LIMITLESS RANGE
INFINITE SHOWROOM 24/7
3: STORE EMPLOYEE EMPOWERMENT
(RE-) CONNECT WITH CUSTOMER
4: STORE ENABLED BY TECHNOLOGY
TABLET AS POS DEVICE
5: STORE BECOMING CONNECTED
WIFI ENABLEMENT FOR CUSTOMER
HOW? CHECK OUT FURN
OUR FICTISIOUS UTOPIAN COMPANY
CHECK WHITEPAPER AT LOFT-NEDSENSE.COM
5 TIPS ON THE ROLE OF THE STORE
TREAT THE STORE AS A POINT OF SALE RATHER THAN THE ONLY POINT OF SALE
OFFER A GREAT INSTORE WOW EXPERIENCE
INFINITIZE YOUR SHOWROOM
EMPOWER YOUR SALES ASSOCIATES
INTEGRATE INSTORE, ONLINE, MOBILE
VISIT OUR WEBPAGE ON ‘THE ROLE OF THE STORE
WWW.LOFT-NEDSENSE.COM/ROLE-OF-THE-STORE
WHITEPAPER
ARTICLES
INFORMATION
SOLUTIONS (FURN)
GO
LOFT NedSense Ul#mate 3D Customer Experience Engine
www.lo&-‐nedsense.com lo&@nedsense.com © 2014
top related