rockto business presentation

Social Recommendation Platform

WHAT IS

?

Rockto is a social recommendation

platform where users can share their

recommendations in a fun way.

What is Rockto?What is Rockto?

THEPROBLEMS

?

The ProblemsThe Problems

Lame Statuses!Noises!

Advertisements!

Too Many Useless

Informations!

The ProblemsThe Problems

The ProblemsThe Problems

Lame Statuses = Noises

Too Many Useless Informations

Annoying Advertisements

Too Many Windows Opened

Hard to Find Recommendation that Suits Your Interests

The ProblemsThe Problems

THESOLUTION

?

The SolutionThe Solution

RECOMMENDATION

That suits YOURINTERESTS

The SolutionThe Solution

PUSH TO YOUR ACCOUNT

The SolutionThe Solution

AND IT SHOULD BEThe SolutionThe Solution

Less AdvertisementLess Advertisement

No Lame Status UpdatesNo Lame Status Updates

Recommendation That Suit Your InterestsRecommendation That Suit Your Interests

Less Windows OpenedLess Windows Opened

Useful Recommendation from people you’re following

Useful Recommendation from people you’re following

The SolutionThe Solution

THEDEMO

The DemoThe Demo

Supported FormatSupported Format

Article

Image

Video

Audio

*And other several rich content like slideshare, scribd, flickr, etc.

HOWIT WORKS

?

How it WorksHow it Works

TARGETMARKET

Target MarketTarget Market

DemographicSex: Male and FemaleAge : 18-35 yearsActivity: Students and Early Workers

Psychographic

Behavior: energetic, dynamic, technology-savvy, up to date, trend-setter, like to be central attention, like to learn new things.

Target MarketTarget Market

STATISTIC

0

1000

2000

3000

4000

5000

6000

7000

8000

Member Growth

StatisticsStatistics

7,500members

7,500members

30-40new members/day

30-40new members/day

70,000pageviews/month

70,000pageviews/month

60%new visits/day

60%new visits/day

Jan ‘11

Oct ‘11

BUSINESSMODELS

A. Sponsored PostB. Social CampaignC. Rockr Deals

Business ModelsBusiness Models

Business ModelsBusiness Models

A. Sponsored Post

Appear on Top of Popular Page

Your Advertisement Post

Popularity Indicator

Sponsored by Your Business

Previous Sponsored Post

Total Rockpoints:97 points

16 users* rock it 81 rockpoints from Impressions

Total Impression:6,344 impressions

5,696

648

(16 rocks x 356 **avg. twitter & FB follower)

(81 rocks x 0.125 point from people click link outside rockto)

* ) see username below the post** ) estimation, real case will use actualTwitter & FB follower

Business ModelsBusiness Models

Previous Sponsored Post

• Your post will appear on top of popular page• Social media spreading from member with

Facebook and Twitter connect feature• Gain exposure and awareness for your

Business• Impression based fee calculation• Set up you limit with our quota system

Pricing : IDR 200,- / impression for each sponsored post

Business ModelsBusiness Models

Pricing & Details

B. Social Campaign with Badges

Business ModelsBusiness Models

Total Rockpoints:52 points

34 users* rock it

18 rockpoints from Impressions

Total Impression:12,248 impressions

12,104

144

Results :32 users earned the badge

210 posts contain halloween tag

(34 rocks x 356 **avg. twitter & FB follower)

(18 rocks x 0.125 point from people click link outside rockto)

* ) see username below the post** ) estimation, real case will use actualTwitter & FB follower

Business ModelsBusiness Models

Previous Social Campaign

• Period: Daily, Week(s), or Month(s)• Quests are provided by Rockto team based on Client req.• Campaign badge ads placement on user dashboard• Social media spreading from member with Facebook and

Twitter connect feature• Gain viral exposure and awareness for your Business• Impression based fee calculation• Set up you limit with our quota system

Pricing Package (All Item*) : IDR 200,- / impression for campaign ads IDR 200,- / post from user with campaign tag (min 5

rockpoints)IDR 1,000,- / user earned badge

*cannot be applied separately

Business ModelsBusiness Models

Pricing & Details

Submit Your Business Deals

Your Business Feed

C. Rockr Deals

Business ModelsBusiness Models

Pricing

A. Sponsored Post:70,000 pageviews /1000 x $2 = $140/month

B. Social Campaign:1 Week duration = $1802 Weeks duration = $3203 Weeks duration = $5001 Month duration = $600

C. Rockr Deals:Each facebook+twitter follower = $0.002

Business ModelsBusiness Models

THECOMPETITION

MAIN COMPETITOR:

Currently The Leader of Social Bookmarking in Indonesia (www.lintas.me)

New Comer with a lot of Experienced People Behind it (www.mindtalk.com)

The CompetitionThe Competition

The CompetitionThe Competition

+ Great UI - Lack of UI + Good UI

+ Element of Fun / Gaming

- Plain Social Bookmarking

+ Some badges

+ No Lame Status (No Free Text)

- Free Text = More Lame Status

- Free Text = More Lame Status

+ Direct Rich Content on Post

- Must Go To Another Page

+ Youtube Played on Post

+ Simple Features + Simple (Social Bookmarking)

- Too Many Features

+ Automatically Spread to Social

Media

- Manually Share via FB/Tweet Btn

- Manually Share Posts

+ No Ads - Too Many Ads + Some Ads

MARKETINGPLANS

1. Rockto Share ButtonWith Rockto share button, people can share their content to Rockto.com directly. It will increasing their web traffic. The content popularity indicator can be measured by Rockpoints.

2. Viral Online MarketingWe will also try to involve in communities such as Bloggers, Forums, Fashionistas, Culinary Lovers, Musicians etc and help spreads their recommendation through Rockto.com.

3. Sponsorship/ Media Partner Rockto.com are willing to become Social Media Partner to Events that suits to Rockto target audiences, hoping that people will become aware on a new Social Recommendation Media called Rockto.com

4. Direct Approcah to Targeted Merchant Rockto.com approach to targeted merchant which suit with Rockto target audiences are behavior such as :convinience store, club, music event, cafe & restaurant, etc.

Marketing PlansMarketing Plans

THEFOUNDERS(+future hiring)

1. Mustafa Kemal, CEOMustafa Kemal graduated from BiNus University majoring Information Technology in 2008. With more than 5 years experience in creative

projects and user interface development, Mr. Kemal has deep understanding especially in web design, UX and product. With Ilham Syafrialdi, Mr. Kemal also own a brand retail named This Is Ja which targeted the mainstream market.

2. Errol Widhavian, CTOErrol Widhavian obtained his bachelor degree in Information Technology from BiNus University in 2008. Mr. Widhavian has big passion in

web development since high school. Prior created Rockto.com he has developed a website called Rocktofolio. He has been heavily involved in many web development, database and mobile application projects.

3. Kristian Nalindra P Harahap, CFOKristian Nalendra graduated from BiNus University majoring Information Technology in 2008. Since high school, he has shared the same

interest and a lot of creative ideas with Mustafa Kemal and Errol Widhavian. They created Rocktofolio as their starting project. With big passion to become an entrepreneur, he took his role as CFO based on his working experiences in ERP system Finance & Accounting module.

4. Ilham Syafrialdi, CBDOIlham Syafrialdi completed his bachelor degree in 2008 from BiNus University majoring Information Technology. Since 2008 until now, with

Mustafa Kemal, Mr. Syafrialdi has spent his time to develop This is Ja Brand and has sold over thousand products. His experience as Functional Business Analyst has helped him to be an expert in developing a product and a strategic planner in transforming one business model into other business model.

5. Lasty Devira Kesdu, Marketing Communication DirectorLasty Devira Kesdu graduated from BiNus University in 2008 majoring Visual Communication Design. Back to 2001, with Mustafa Kemal,

Errol Widhavian and Kristian Nalendra, she was involved in developing Rocktofolio. Her big interest in strategic brand development has made her decided to taking a master degree in Strategic Marketing at BiNus International Business School. With her combination working experiences as an art director and marketing communication, Ms. Kesdu has extensive knowledge in building creative marketing.

The FoundersThe Founders

11 22 33 44 55

Future HiringFuture Hiring

• Mobile Dev.• Operational• Marketing

FINANCIALPLANS

• Raised : $6,700 Source: self funding, working on external

projects Built & launch Rockto with 8,500 user in 1

year• Seeking $85,000 pre-Series A round at

$540,000 valuation• Roadmap & Goals:

$10,000; hire 1 technical staff, 1 marketing staff

$15,000; marketing campaigns, ads & customer acquisition

Get 60,000 member and $35,000 revenue by the end of the year 2012

Estimated break-even in Q3 2013

Financial PlansFinancial Plans