rockto business presentation
DESCRIPTION
Rockto Pitching MaterialTRANSCRIPT
Social Recommendation Platform
WHAT IS
?
Rockto is a social recommendation
platform where users can share their
recommendations in a fun way.
What is Rockto?What is Rockto?
THEPROBLEMS
?
The ProblemsThe Problems
Lame Statuses!Noises!
Advertisements!
Too Many Useless
Informations!
The ProblemsThe Problems
The ProblemsThe Problems
Lame Statuses = Noises
Too Many Useless Informations
Annoying Advertisements
Too Many Windows Opened
Hard to Find Recommendation that Suits Your Interests
The ProblemsThe Problems
THESOLUTION
?
The SolutionThe Solution
RECOMMENDATION
That suits YOURINTERESTS
The SolutionThe Solution
PUSH TO YOUR ACCOUNT
The SolutionThe Solution
AND IT SHOULD BEThe SolutionThe Solution
Less AdvertisementLess Advertisement
No Lame Status UpdatesNo Lame Status Updates
Recommendation That Suit Your InterestsRecommendation That Suit Your Interests
Less Windows OpenedLess Windows Opened
Useful Recommendation from people you’re following
Useful Recommendation from people you’re following
The SolutionThe Solution
THEDEMO
The DemoThe Demo
Supported FormatSupported Format
Article
Image
Video
Audio
*And other several rich content like slideshare, scribd, flickr, etc.
HOWIT WORKS
?
How it WorksHow it Works
TARGETMARKET
Target MarketTarget Market
DemographicSex: Male and FemaleAge : 18-35 yearsActivity: Students and Early Workers
Psychographic
Behavior: energetic, dynamic, technology-savvy, up to date, trend-setter, like to be central attention, like to learn new things.
Target MarketTarget Market
STATISTIC
0
1000
2000
3000
4000
5000
6000
7000
8000
Member Growth
StatisticsStatistics
7,500members
7,500members
30-40new members/day
30-40new members/day
70,000pageviews/month
70,000pageviews/month
60%new visits/day
60%new visits/day
Jan ‘11
Oct ‘11
BUSINESSMODELS
A. Sponsored PostB. Social CampaignC. Rockr Deals
Business ModelsBusiness Models
Business ModelsBusiness Models
A. Sponsored Post
Appear on Top of Popular Page
Your Advertisement Post
Popularity Indicator
Sponsored by Your Business
Previous Sponsored Post
Total Rockpoints:97 points
16 users* rock it 81 rockpoints from Impressions
Total Impression:6,344 impressions
5,696
648
(16 rocks x 356 **avg. twitter & FB follower)
(81 rocks x 0.125 point from people click link outside rockto)
* ) see username below the post** ) estimation, real case will use actualTwitter & FB follower
Business ModelsBusiness Models
Previous Sponsored Post
• Your post will appear on top of popular page• Social media spreading from member with
Facebook and Twitter connect feature• Gain exposure and awareness for your
Business• Impression based fee calculation• Set up you limit with our quota system
Pricing : IDR 200,- / impression for each sponsored post
Business ModelsBusiness Models
Pricing & Details
B. Social Campaign with Badges
Business ModelsBusiness Models
Total Rockpoints:52 points
34 users* rock it
18 rockpoints from Impressions
Total Impression:12,248 impressions
12,104
144
Results :32 users earned the badge
210 posts contain halloween tag
(34 rocks x 356 **avg. twitter & FB follower)
(18 rocks x 0.125 point from people click link outside rockto)
* ) see username below the post** ) estimation, real case will use actualTwitter & FB follower
Business ModelsBusiness Models
Previous Social Campaign
• Period: Daily, Week(s), or Month(s)• Quests are provided by Rockto team based on Client req.• Campaign badge ads placement on user dashboard• Social media spreading from member with Facebook and
Twitter connect feature• Gain viral exposure and awareness for your Business• Impression based fee calculation• Set up you limit with our quota system
Pricing Package (All Item*) : IDR 200,- / impression for campaign ads IDR 200,- / post from user with campaign tag (min 5
rockpoints)IDR 1,000,- / user earned badge
*cannot be applied separately
Business ModelsBusiness Models
Pricing & Details
Submit Your Business Deals
Your Business Feed
C. Rockr Deals
Business ModelsBusiness Models
Pricing
A. Sponsored Post:70,000 pageviews /1000 x $2 = $140/month
B. Social Campaign:1 Week duration = $1802 Weeks duration = $3203 Weeks duration = $5001 Month duration = $600
C. Rockr Deals:Each facebook+twitter follower = $0.002
Business ModelsBusiness Models
THECOMPETITION
MAIN COMPETITOR:
Currently The Leader of Social Bookmarking in Indonesia (www.lintas.me)
New Comer with a lot of Experienced People Behind it (www.mindtalk.com)
The CompetitionThe Competition
The CompetitionThe Competition
+ Great UI - Lack of UI + Good UI
+ Element of Fun / Gaming
- Plain Social Bookmarking
+ Some badges
+ No Lame Status (No Free Text)
- Free Text = More Lame Status
- Free Text = More Lame Status
+ Direct Rich Content on Post
- Must Go To Another Page
+ Youtube Played on Post
+ Simple Features + Simple (Social Bookmarking)
- Too Many Features
+ Automatically Spread to Social
Media
- Manually Share via FB/Tweet Btn
- Manually Share Posts
+ No Ads - Too Many Ads + Some Ads
MARKETINGPLANS
1. Rockto Share ButtonWith Rockto share button, people can share their content to Rockto.com directly. It will increasing their web traffic. The content popularity indicator can be measured by Rockpoints.
2. Viral Online MarketingWe will also try to involve in communities such as Bloggers, Forums, Fashionistas, Culinary Lovers, Musicians etc and help spreads their recommendation through Rockto.com.
3. Sponsorship/ Media Partner Rockto.com are willing to become Social Media Partner to Events that suits to Rockto target audiences, hoping that people will become aware on a new Social Recommendation Media called Rockto.com
4. Direct Approcah to Targeted Merchant Rockto.com approach to targeted merchant which suit with Rockto target audiences are behavior such as :convinience store, club, music event, cafe & restaurant, etc.
Marketing PlansMarketing Plans
THEFOUNDERS(+future hiring)
1. Mustafa Kemal, CEOMustafa Kemal graduated from BiNus University majoring Information Technology in 2008. With more than 5 years experience in creative
projects and user interface development, Mr. Kemal has deep understanding especially in web design, UX and product. With Ilham Syafrialdi, Mr. Kemal also own a brand retail named This Is Ja which targeted the mainstream market.
2. Errol Widhavian, CTOErrol Widhavian obtained his bachelor degree in Information Technology from BiNus University in 2008. Mr. Widhavian has big passion in
web development since high school. Prior created Rockto.com he has developed a website called Rocktofolio. He has been heavily involved in many web development, database and mobile application projects.
3. Kristian Nalindra P Harahap, CFOKristian Nalendra graduated from BiNus University majoring Information Technology in 2008. Since high school, he has shared the same
interest and a lot of creative ideas with Mustafa Kemal and Errol Widhavian. They created Rocktofolio as their starting project. With big passion to become an entrepreneur, he took his role as CFO based on his working experiences in ERP system Finance & Accounting module.
4. Ilham Syafrialdi, CBDOIlham Syafrialdi completed his bachelor degree in 2008 from BiNus University majoring Information Technology. Since 2008 until now, with
Mustafa Kemal, Mr. Syafrialdi has spent his time to develop This is Ja Brand and has sold over thousand products. His experience as Functional Business Analyst has helped him to be an expert in developing a product and a strategic planner in transforming one business model into other business model.
5. Lasty Devira Kesdu, Marketing Communication DirectorLasty Devira Kesdu graduated from BiNus University in 2008 majoring Visual Communication Design. Back to 2001, with Mustafa Kemal,
Errol Widhavian and Kristian Nalendra, she was involved in developing Rocktofolio. Her big interest in strategic brand development has made her decided to taking a master degree in Strategic Marketing at BiNus International Business School. With her combination working experiences as an art director and marketing communication, Ms. Kesdu has extensive knowledge in building creative marketing.
The FoundersThe Founders
11 22 33 44 55
Future HiringFuture Hiring
• Mobile Dev.• Operational• Marketing
FINANCIALPLANS
• Raised : $6,700 Source: self funding, working on external
projects Built & launch Rockto with 8,500 user in 1
year• Seeking $85,000 pre-Series A round at
$540,000 valuation• Roadmap & Goals:
$10,000; hire 1 technical staff, 1 marketing staff
$15,000; marketing campaigns, ads & customer acquisition
Get 60,000 member and $35,000 revenue by the end of the year 2012
Estimated break-even in Q3 2013
Financial PlansFinancial Plans