rock your saas landing page - advice from the best curated by @frontapp

Advice  from  the  best  

How  to  rock  your  saas  landing  page  

Advice  from  the  best  

How  to  rock  your  saas  landing  page  

Work gradually Don’t rush to design

Simplify your call to action Find your real benefit

Work gradually

People don't tend to A/B test their homepages often, even though for many companies the homepage is often the page that gets the most traffic. As a result they end up having elements and links on the homepage that don't help

conversion and are just best practices. ıı

Start very minimal and test adding things to understand how those things impact conversion.

Hiten Shah ıCofounder of Kissmetrics and Crazy Egg

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WORK GRADUALLY

WORK GRADUALLY

Don’t RUSH to design

People (especially designers and developers!) are always very keen to jump into designing the visuals and writing the HTML straight away. Don’t let them! ıı

First, clearly define target audience, what you want the action to be, and what metrics you’re going to track to measure success. TWEET THIS

James Gill ıCEO and Cofounder of gosquared

Don't rush to design

Don't rush to design

SIMPLIFY YOUR CALL TO ACTION

Make it clear what you want people to do when they land on your page.  Most companies don't want to commit to pushing the visitor to do one thing specifically, so they end up with lots of tiny unclear call to actions that are each competing for your attention. ı

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Mattan Griffel ıCEO OF ONE MONTH RAILS

SIMPLIFY YOUR CALL TO ACTION

SIMPLIFY YOUR CALL TO ACTION

FIND YOUR REAL BENEFIT

For almost every B2B product, talking “benefits not features” can end up at “we’ll help your business make more money” and you’d be inline with the rule. Try adding the words “to help you…” to the end of each feature, and then finish the sentence. ıı

That’s what your product helps your customers do. That’s the benefit you should talk about. TWEET THIS

Ryan Gum ıCEO of FLOW

Find your real benefit

Find your real benefit

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