rock your holidays grow your business

© Constant Contact 2014

Rock Your Holidays & Grow Your Business

Give yourself the gift of new customers

KimButler@TheURLdr.com

facebook.com/theurldr

@theurldr

#theurldrwebinar

Kim Merritt Butler

The Constant Contact ToolkitAll your online campaigns in one place.

.

Offers& Promotions

Events& Registrations

Feedback& Surveys

Newsletters& Announcements

Are you ready?

Online holiday sales will increase by

9%Source: Volusion

Holiday spending to increase by

3.5%Source: Retail TouchPoints

Are you ready?

Seize the moment!

20%- 40% of yearly sales

NOV DEC JAN

Source: National Retail Federation

© Constant Contact 2014

1. Have A Plan

2. What’s Your Offer?

3. Set-up A Campaign

4. Next Steps

What we’re doing today.

Facebook LinkedIn InstagramTwitter Pinterest Youtube

WHERE ARE YOU TODAY?

Have A Plan

Are you ready?

Know your marketing goalReach

new customersReach

new customers

Drive repeat business/

loyalty

Drive repeat business/

loyalty

Motivatedonors and advocates

Motivatedonors and advocates

Increase membership/subscriptions

Increase membership/subscriptions

What’s your offer?

How will you engage with customers?

Coupon/discount

Free shipping

Deals

Gift cardsGIFT

Gift with purchase

Regular customers or donors

Create a holiday marketing strategy

Know what they wantSegmentation

VIPs

Seasonal customers or supporters

New!

Divide people into groups based on information like interests and demographics

Create a holiday marketing strategy

Coupon/discount

Website traffic

Featured products

Increase membership

Increase awareness

Free shipping

Donate

Reach with Email

14

What’s your offer?

Be clear.

15

Create a holiday marketing strategy

Share your email newsletters

Post offers

Share product photos

Provide shopping advice

Ask questions to spark conversation

Be Social

What’s Your Offer?

DownloadsEvent invites

& updates

B2B services Hints & tips Support a cause

What’s your offer?

Examples of offers

Discounts

DownloadsEvent invites

& updates

B2B services Hints & tips Support a cause

What’s your offer?

Examples of offers

Discounts

20% off through Thursday

Buy one, get two

1+1= Fun (one for you, one for a friend

20% off through Thursday

Buy one, get two

1+1= Fun (one for you, one for a friend

DiscountsEvent invites

& updates

B2B services Hints & tips Support a cause

What’s your offer?

Examples of offers

5 Tips for Better Gardens

Quickstart Guide

7 Mistakes to avoid in your tax preparation

5 Tips for Better Gardens

Quickstart Guide

7 Mistakes to avoid in your tax preparation

Downloads

DownloadsDiscounts

B2B services Hints & tips Support a cause

What’s your offer?

Examples of offers

Register now, save 20%

2-for-1 tix: register yourself, bring a friend for free!

10 VIP seats left at standard price!

Register now, save 20%

2-for-1 tix: register yourself, bring a friend for free!

10 VIP seats left at standard price!

Event invites & updates

DownloadsDiscounts

B2B services Hints & tips Support a cause

What’s your offer?

Examples of offers

Dad’s night to shop with kids

Ladies night with wine & food

Customer or donor appreciation

Dad’s night to shop with kids

Ladies night with wine & food

Customer or donor appreciation

Event invites & updates

Event invites & updatesDownloadsDiscounts

Hints & tips Support a cause

What’s your offer?

Examples of offers

Newsletter review with every consult

Save 30% on initial consultation

3 coaching sessions for theprice of 2

Newsletter review with every consult

Save 30% on initial consultation

3 coaching sessions for theprice of 2

B2B services

B2B services

Event invites & updatesDownloadsDiscounts

Support a cause

What’s your offer?

Examples of offers

Mobile-friendly in 8 simple steps

Top Trends in Kitchen Remodels

DIY Precision Instrument Maintenance

Mobile-friendly in 8 simple steps

Top Trends in Kitchen Remodels

DIY Precision Instrument Maintenance

Hints & tips

Hints & tipsB2B services

Event invites & updatesDownloadsDiscounts

What’s your offer?

Examples of offers

Help today and receive exclusive access!

Donate today for a chance to join us!

Join today and receive our Friends + Family discount

Help today and receive exclusive access!

Donate today for a chance to join us!

Join today and receive our Friends + Family discount

Support a cause

Set-up A Great Campaign

Pull response

Types of events

What are

campaigns?

Push content

28

Make a great promotion

Make it timely1Leverage key dates

Black Friday – Nov 28Small Biz Sat – Nov 29Cyber Monday – Dec 1

Shipping DatesTime to Act

Make a great promotion

Make it easy2

Help them find the right giftCommunicate through picturesUse design wisely(and limit choices!)

Make a great promotion

Make it engaging with video3

Spotlight your products, services and customersPromote your video

*Source: Forrester Research

Videos increase click-through rates by 300%*Put “video” in the subject line

Make a great promotion

Make it engaging with reviews3

*Source: BrightLocal“ Local Consumer Review Survey,” 2014

88% read reviews before purchasing*Don’t be afraid to ask!Include relevant reviews, feedback, ratings and quotes

Make a great promotion

Make it shareable4

Share barSimple ShareAsk people to like, share, retweet, pin

Make a great promotion

Avoid using too much text

5 Make it mobile

Make a great promotion

Avoid multiple columns

5 Make it mobile

Make a great promotion

Clear and easy calls to action

5 Make it mobile

BEST!!Just OK

Better

Make a great promotion

Avoid tiny fonts

Minimum: 22-point headlines, 11-point body text, improved contrast

9-point font, headlines don’t stand out

5 Make it mobile

Make a great promotion

Avoid tiny fonts

Better: 22-point headlines, 16-point body text

5 Make it mobile

Use images carefully

Make a great promotion

5 Make it mobile

Keep It Simple

Next steps

Next steps

Exercise: One week of Facebook posts

FridayMonday Tuesday Wednesday Thursday

Time: Time: Time: Time: Time:

Exercise: One week of Facebook posts

Friday

Time: noon

Fun fact!

Monday

Time: morning

Monday motivation quote

Tuesday

Time: noon

Did you know?

OR

Check out these tips

Wednesday

Time: morning

Fill in the blank

Thursday

Time: afternoon

Having a sale this weekend!

Sample PlaybookM T W Th F Sat Sun

1 Here’s our Cyber Monday deals!

2 3 4 5 6 Monthly Newsletter: Gift ideas

7

8Email promotion: free stocking stuffer w/purchase

9 10Facebook:Link to Pinterest board of gift ideas

11 12 13 14

15 16 17 18Facebook question: Who in your family is hardest to shop for?

19 20Email: last chance for free shipping

21

22 Link to Pinterest boardof stocking stuffers

23Email promotion: stocking stuffer offer ends today

24Christmas Eve

25Christmas

26 27 28

29 30 31 New Year’s Eve

regular communication

social media

promotional communication

holiday/event affecting business

deadline-driven communication

• Set up “Welcome” & “Update” Messages• You can pre-schedule Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement

Automate What You Can

Make sure you listen and respond!

You are not marketing.If you’re not measuring,

Next Steps

Are you ready?

Quick Review

Know your goal

Know your offer

Make it timely

49

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