rock your holidays grow your business
DESCRIPTION
Just in time for your holiday planning. Reach out to your customers, bring in new prospects, and boost repeat and referral business! Whether you're a B2C, B2B, or nonprofit, this presentation provides simple practical tips for closing out the year on a high note. See this presentation as a webinar on demand at: http://www.theurldr.com/rock-your-holidays-on-demand-signupTRANSCRIPT
© Constant Contact 2014
Rock Your Holidays & Grow Your Business
Give yourself the gift of new customers
The Constant Contact ToolkitAll your online campaigns in one place.
.
Offers& Promotions
Events& Registrations
Feedback& Surveys
Newsletters& Announcements
Are you ready?
Online holiday sales will increase by
9%Source: Volusion
Holiday spending to increase by
3.5%Source: Retail TouchPoints
Are you ready?
Seize the moment!
20%- 40% of yearly sales
NOV DEC JAN
Source: National Retail Federation
© Constant Contact 2014
1. Have A Plan
2. What’s Your Offer?
3. Set-up A Campaign
4. Next Steps
What we’re doing today.
Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
Have A Plan
Are you ready?
Know your marketing goalReach
new customersReach
new customers
Drive repeat business/
loyalty
Drive repeat business/
loyalty
Motivatedonors and advocates
Motivatedonors and advocates
Increase membership/subscriptions
Increase membership/subscriptions
What’s your offer?
How will you engage with customers?
Coupon/discount
Free shipping
Deals
Gift cardsGIFT
Gift with purchase
Regular customers or donors
Create a holiday marketing strategy
Know what they wantSegmentation
VIPs
Seasonal customers or supporters
New!
Divide people into groups based on information like interests and demographics
Create a holiday marketing strategy
Coupon/discount
Website traffic
Featured products
Increase membership
Increase awareness
Free shipping
Donate
Reach with Email
14
What’s your offer?
Be clear.
15
Create a holiday marketing strategy
Share your email newsletters
Post offers
Share product photos
Provide shopping advice
Ask questions to spark conversation
Be Social
What’s Your Offer?
DownloadsEvent invites
& updates
B2B services Hints & tips Support a cause
What’s your offer?
Examples of offers
Discounts
DownloadsEvent invites
& updates
B2B services Hints & tips Support a cause
What’s your offer?
Examples of offers
Discounts
20% off through Thursday
Buy one, get two
1+1= Fun (one for you, one for a friend
20% off through Thursday
Buy one, get two
1+1= Fun (one for you, one for a friend
DiscountsEvent invites
& updates
B2B services Hints & tips Support a cause
What’s your offer?
Examples of offers
5 Tips for Better Gardens
Quickstart Guide
7 Mistakes to avoid in your tax preparation
5 Tips for Better Gardens
Quickstart Guide
7 Mistakes to avoid in your tax preparation
Downloads
DownloadsDiscounts
B2B services Hints & tips Support a cause
What’s your offer?
Examples of offers
Register now, save 20%
2-for-1 tix: register yourself, bring a friend for free!
10 VIP seats left at standard price!
Register now, save 20%
2-for-1 tix: register yourself, bring a friend for free!
10 VIP seats left at standard price!
Event invites & updates
DownloadsDiscounts
B2B services Hints & tips Support a cause
What’s your offer?
Examples of offers
Dad’s night to shop with kids
Ladies night with wine & food
Customer or donor appreciation
Dad’s night to shop with kids
Ladies night with wine & food
Customer or donor appreciation
Event invites & updates
Event invites & updatesDownloadsDiscounts
Hints & tips Support a cause
What’s your offer?
Examples of offers
Newsletter review with every consult
Save 30% on initial consultation
3 coaching sessions for theprice of 2
Newsletter review with every consult
Save 30% on initial consultation
3 coaching sessions for theprice of 2
B2B services
B2B services
Event invites & updatesDownloadsDiscounts
Support a cause
What’s your offer?
Examples of offers
Mobile-friendly in 8 simple steps
Top Trends in Kitchen Remodels
DIY Precision Instrument Maintenance
Mobile-friendly in 8 simple steps
Top Trends in Kitchen Remodels
DIY Precision Instrument Maintenance
Hints & tips
Hints & tipsB2B services
Event invites & updatesDownloadsDiscounts
What’s your offer?
Examples of offers
Help today and receive exclusive access!
Donate today for a chance to join us!
Join today and receive our Friends + Family discount
Help today and receive exclusive access!
Donate today for a chance to join us!
Join today and receive our Friends + Family discount
Support a cause
Set-up A Great Campaign
Pull response
Types of events
What are
campaigns?
Push content
28
Make a great promotion
Make it timely1Leverage key dates
Black Friday – Nov 28Small Biz Sat – Nov 29Cyber Monday – Dec 1
Shipping DatesTime to Act
Make a great promotion
Make it easy2
Help them find the right giftCommunicate through picturesUse design wisely(and limit choices!)
Make a great promotion
Make it engaging with video3
Spotlight your products, services and customersPromote your video
*Source: Forrester Research
Videos increase click-through rates by 300%*Put “video” in the subject line
Make a great promotion
Make it engaging with reviews3
*Source: BrightLocal“ Local Consumer Review Survey,” 2014
88% read reviews before purchasing*Don’t be afraid to ask!Include relevant reviews, feedback, ratings and quotes
Make a great promotion
Make it shareable4
Share barSimple ShareAsk people to like, share, retweet, pin
Make a great promotion
Avoid using too much text
5 Make it mobile
Make a great promotion
Avoid multiple columns
5 Make it mobile
Make a great promotion
Clear and easy calls to action
5 Make it mobile
BEST!!Just OK
Better
Make a great promotion
Avoid tiny fonts
Minimum: 22-point headlines, 11-point body text, improved contrast
9-point font, headlines don’t stand out
5 Make it mobile
Make a great promotion
Avoid tiny fonts
Better: 22-point headlines, 16-point body text
5 Make it mobile
Use images carefully
Make a great promotion
5 Make it mobile
Keep It Simple
Next steps
Next steps
Exercise: One week of Facebook posts
FridayMonday Tuesday Wednesday Thursday
Time: Time: Time: Time: Time:
Exercise: One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday motivation quote
Tuesday
Time: noon
Did you know?
OR
Check out these tips
Wednesday
Time: morning
Fill in the blank
Thursday
Time: afternoon
Having a sale this weekend!
Sample PlaybookM T W Th F Sat Sun
1 Here’s our Cyber Monday deals!
2 3 4 5 6 Monthly Newsletter: Gift ideas
7
8Email promotion: free stocking stuffer w/purchase
9 10Facebook:Link to Pinterest board of gift ideas
11 12 13 14
15 16 17 18Facebook question: Who in your family is hardest to shop for?
19 20Email: last chance for free shipping
21
22 Link to Pinterest boardof stocking stuffers
23Email promotion: stocking stuffer offer ends today
24Christmas Eve
25Christmas
26 27 28
29 30 31 New Year’s Eve
regular communication
social media
promotional communication
holiday/event affecting business
deadline-driven communication
• Set up “Welcome” & “Update” Messages• You can pre-schedule Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement
Automate What You Can
Make sure you listen and respond!
You are not marketing.If you’re not measuring,
Next Steps
Are you ready?
Quick Review
Know your goal
Know your offer
Make it timely
49
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