roadmap of seo

Roadmap of SEOONLINE MARKET STRATEGIES

Topics• What is SEO?

• Some facts to look at!

• Strategies of SEO

• Elements of SEO

• Importance of SEO service

• Data to notice!

• Conclusion

Technosiss 2

SEO (Search engine optimization)

“SEO is an act of optimizing a website to increase its ranking on search engines like Google, Yahoo, Bing, etc. in organic way”

Search Engine: It is a tool that enables users to search information on the world wide web. The websites or pages that appear contains the related keywords entered by users.

SEM (Search Engine Marketing): It helps a site to gain top ranking by maintaining relevant content & phrasesTechnosiss 3

Some facts to Notice!!

• 40% of Google searches are done with “product/service name”

• Search engines are used to get name of top companies contributing services on respective fields

• Purchasing of products is done by searching major websites

• Quality & unique content is must, search engines can’t read images

• Getting links is fruitful for good ranking of page

Technosiss 4

SEO is about putting below elements together

Technosiss 5

Importance of Internet Marketing

• Open for business 24/7 & 365 days

• Available globally irrespective of distance

• Less cost of marketing than physical layouts

• Linking with social sites leads to more visibility

• Building strong relationships and enhancing customer retention levels

Technosiss 6

Usage of search engines

Technosiss 7

Google65%

Bing15%

Yahoo16%

Others5%

Share

Google Updates to be followed

Each year Google updates its algorithm to change the strategy of ranking websites for SEO followers. Some of the major updates by Google are:

• Google Panda

• Humming Bird

• Google Penguin

Technosiss 8

Some steps of SEO

• Planning & Creating Strategy

• Study of Market

Layout

• Optimizing website & content

• Including keywords

Checking • Following links

& tracking new pages

• Submitting articles & blogs

Applying

Technosiss 9

Conclusion

The creative web design is not the end to engage with customers. To become a brand image and be visible to large audience, SEO guidelines need to be followed. Local SEO services are important for high ranking of website on various search engines.

Technosiss 10

Technosiss 11