Roadmap of SEOONLINE MARKET STRATEGIES

Topics• What is SEO?

• Some facts to look at!

• Strategies of SEO

• Elements of SEO

• Importance of SEO service

• Data to notice!

• Conclusion

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SEO (Search engine optimization)

“SEO is an act of optimizing a website to increase its ranking on search engines like Google, Yahoo, Bing, etc. in organic way”

Search Engine: It is a tool that enables users to search information on the world wide web. The websites or pages that appear contains the related keywords entered by users.

SEM (Search Engine Marketing): It helps a site to gain top ranking by maintaining relevant content & phrasesTechnosiss 3

Some facts to Notice!!

• 40% of Google searches are done with “product/service name”

• Search engines are used to get name of top companies contributing services on respective fields

• Purchasing of products is done by searching major websites

• Quality & unique content is must, search engines can’t read images

• Getting links is fruitful for good ranking of page

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SEO is about putting below elements together

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Importance of Internet Marketing

• Open for business 24/7 & 365 days

• Available globally irrespective of distance

• Less cost of marketing than physical layouts

• Linking with social sites leads to more visibility

• Building strong relationships and enhancing customer retention levels

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Usage of search engines

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Google65%

Bing15%

Yahoo16%

Others5%

Share

Google Updates to be followed

Each year Google updates its algorithm to change the strategy of ranking websites for SEO followers. Some of the major updates by Google are:

• Google Panda

• Humming Bird

• Google Penguin

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Some steps of SEO

• Planning & Creating Strategy

• Study of Market

Layout

• Optimizing website & content

• Including keywords

Checking • Following links

& tracking new pages

• Submitting articles & blogs

Applying

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Conclusion

The creative web design is not the end to engage with customers. To become a brand image and be visible to large audience, SEO guidelines need to be followed. Local SEO services are important for high ranking of website on various search engines.

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