richard qype latitude presentation

At the Convergence of Local, Social and Mobile

1

About Us…

3

Qype Snapshot

• A pan-European social network

• Covering 10 countries & 7 languages (Germany, UK, Ireland, France, Spain, Italy, Poland, Austria, Switzerland, Brazil) Adding Portugal and Netherlands early 2011

• The largest European local review site

•650 000 authors in Europe, 20,000 fresh reviews per week, 350 user groups

• Almost 20m monthly unique users in Europe

•Strong mobile presence : iPhone / Android / BlackberryIntegration with facebook, twitter, yahoo, myspace

Reviews in Google Places

Building Engagement

6

Qype Snapshot

• 1.5 million registered active users

• 2 million reviews & comments

• Offices in London, Paris, Hamburg

• Revenues from:

• Directory listings

• Corporate Sponsors

• Affiliations / Partners

• Display Advertising

• Coupons and Vouchers

www.qype.com/London_Gatwick

Mobile Branding

..and Introducing…

QypeDeals: in UK Summer 2011

A) Rewards, Incentives, Coupons

x 1.3 million

x 15 million UUV/m

March 2011: QypeDeals Acquired CooleDeals

“So we have a large existing European userbase (17 million monthly visitors), mobile carrier distribution and now the coupon switch has been flicked. This could get interesting.” TechCrunch, Mar 1st, 2011

..completing the marketplace…

..providing a compelling proposition..

Qype, the landscape

..but what about Panda.?.

Roaring Panda

Reports of the our demise..Initial drop in UUVsNow recovering from ‘correction’Income growth rapid regardless

Opinion of “Expert”

Cold Hard Facts(actual weekly visitors)

Social Commerce: So What?

Online Consumers: “Who do you trust?”

“When making a purchase; Who do you trust?”Celebrities 8%

Advertisements 14%

“Experts” 27%

Opinions of total strangers 70%

Opinions of friends / contacts 90%

[Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010]

Online Consumers: Importance of Reviews

People who don‘t believe that companies tell the truth in advertisements

75%

[Source: Yankelovich, via Search Engine People, July 2010]

Shoppers who consistently read reviews prior to making a purchase decision

63%

[Source: PowerReviews, Customer Reviews and Online Shopping Habits, June 2010]

People using consumer reviews in their purchase decisions.

81%

[Source: Nielsen Online via BizReport, February 2009]

Small Businesses: Importance of Reviews

By how much a positive review on a site can boost sales conversions

25%

[Source: Bazaarvoice.com/resources/stats <Conversion Results‘, via Search Engine People, July 2010]

How many customers the average review reaches 45

[Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]

How many customers you could lose with a negative review, tweet or comment

30

[Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]

Customer Feedback: Evolution

Word of MouthWritten complaints

„Customer Services Dept“Telephone Helplines

Outsourced Telephone Helplines

Pre Dot com Vocal minorityThe Social Majority

Mobile

Smartphone Growth

UK almost doubled last year

Qype

How we use Mobile and When

Qype Mobile

..a peek over the horizon..

Thought from MPPAWT

“…The Internet Has Only Just Begun..”

http://livestre.am/M9T1

SuperFast 4g/LTE

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Super Devices (Moore’s law)

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Affordability

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The world as an instant ‘always on’ community

New Dawn in Retail

Targeted based on– Who you are– How you are– Where you are

Open for the little guys, tooBrings the whole of retail into the digital age

Thank you!

Twitter: @Qype_CMOLinkedin: RichardDennysQype: Richard_Dennys