rhetoric intro
Post on 18-May-2015
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A BRIEF HISTORY OF RHETORIC
Why Arguments Matter
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RHETORIC
Greek for “Public Speaking”
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RHETORIC
Everything we do to persuade others
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RHETORIC
aka...hustling
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The Story Begins in Sicily
TISIASCORAX
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DEMOCRACY DEMANDS argument
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ARISTOTLE WRITES Rhetoric
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LOGoS
ETHOS
PATHOS
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JUDICIAL (past)
EPIDEIcTIC(praise / insult)
Deliberative (future)
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Cicero
Civilization is built on Rhetoric, but...
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“Nothing is so unbelievable that oratory cannot make it acceptable.”
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INVENTION
ARRANGEMENT
STYLE
MEMORY
DELIVERY
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