revenue and demand management - hotel industry
Post on 07-Aug-2015
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Research(on((Revenue(and(Demand(
Managementof(The(Ritz7Carlton!
Group( (BIAN,!JingwenJIANG,!Xiaoyang!KIM,!Song!HyokPENG,!Wuxing
RAMANAYAKE,!Praveen!AnthonyTIAN,!GeWU,!Xuan
content
• 1!• 1.1!Industry!&!Ritz!Carlton!overview!• 1. MarkeMng!posMoning!• 1. CharacterisMcs!of!target!customers!• !• .1!Old!Revenue!Management!Model!• .2!New!Revenue!Management!Model!• .3!Strength!and!Weakness!and!Improving!Opportunity!
Industry!overview
• CharactersiMcs!of!hotel!industry!1. Word!of!mouth!2. Intangibility!3. Limited!lifeVspan!4. Aggregability!
Market!posiMoning
• 1.Corporate!businessmen!• 2.Upper!and!upperVmiddle!level!travelers!• 3.Wedding!recepMon!
• Pursue!for!work!and!!Life!balance
characterisMcs!of!target!customers
• Prefer!value!!authenMcity!and!high!quality!service!
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