BOOSTING HOTEL REVENUES &GUEST SATISFACTION JP  Dumas  –  jp@appyhotel.com

Hello!My name is JPI love to travel and I dream of merging my love for hotels with my passion for technology

I hope I won’t bore you,If I do – visit AppyHotel.com

Introduction

• Introduction• Hotels and Technology?• Examples of Technology:• Olery• Hotel Hub• ECO³ Room Counter

• Case Study Intro• AppyHotel• Conclusions

Agenda

Hotels and Technology?

• Reconciling a traditional industry with the ‘cutting edge’• Breaking the myth – –Technology is Complicated–Technology is Expensive–Technology is a Pain…

Creating a Culture of Change:Show your People Technology is Easy

Challenges

We want to move with the times. What do we adopt?

New Technology Solutions based on SAAS. Some examples:• For increased bookings • Better Reputation• Eco Friendliness• Better Marketing

• Save Money– - Lower IT costs– - Economies of scale– - Pay as you go

• Save Time– - No Hardware to manage– - No lengthy implementation– - Always the latest technology

• Join A Community Of Interest

Start with low-hanging boosts to ROI

Benefits of SAAS

Increased Bookings

Improved booking systems increase operational efficiency reducing staff levels & human error

Hotel Hub

• Centralize all your booking sources on an online platform

• Receive more bookings from non-traditional sources• Increase bookings

...35% cheaper on average than owned solution...

Hotel Hub

Better Reputation

Measure online reputation, manage feedback, manage guests...

Olery

• Centralize feedback from over 100 sources• Manage replies to complaints more efficiently• Reduce human cost of answering complaints

... 49 to 169 euros per month ...

Olery

Eco Friendliness

Give guests a direct measure of your hotel’s commitment to green energy and increase internal buy in to energy saving...

ECO³ Room Counter

ECO³ROOM COUNTER

ECO³ROOM COUNTER

• Show your guests how much CO2 they generate during their stay

• Show them how they can save energy and reduce their consumption

• Get internal buy in with yearly reports which show evolution of waste and emissions

... from 2,900 THB per month ...ihome.asia/eco3

ECO³ Room Counter

Better Marketing - A case Study

We’re saturated with BORING Advertising

But we appreciate rewarding experiences and engaging content

Our perspective: Appy Hotel

• Technology enables messages to be crafted, targeted and syndicated within minutes• Technology = More lead channels• Technology = Higher conversion rates

Cumulative effect: Increased guests satisfaction and increased revenue

Effective Marketing and Branding

Appy HotelWe make your Hotel Appy

A service which puts your hotel in an App (today on iPad)

• Rooms, Restaurant, Spas, Promotions, Site-seeing• Custom Branding of your Hotel• Intimate relationship with your Guest• Before, During and After their Stay• Your or your Guests iPad

Appy Hotel

Enables real-time syndication of both new, & reactive marketing messages by your hotel’s in-house team, via a backend platform that is ‘Facebook-easy’..

Agile Marketing

An integrated platform that collects guest feedback in a controlled environment, preempting damaging reviews on freely accessible sites

Attentive Marketing

Guests are bringing their own platforms into our hotels – we must utilize, capitalize & complement them

Ubiquitous Marketing

APPY HOTEL:Guess the cost?

SIGN UP YOUR HOTEL FOR A FREE APP NOW: AppyHotel.comApp is in beta with launch in a few weeks

THANK YOU!