rethinking social media marketing [episode 9] - tuesday's tips & tactics: inbound marketing...
Post on 09-May-2015
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Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsRethinking Social Media Marketing
Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
Twitter: #Kuno - @CPollittIU
• Just for Kids?
• Just a Fad?
• Waste of Time?
• Let the Intern do it?
• No ROI
Rethinking Social Media MarketingQuestion Your Assumptions. . .
Twitter: #Kuno - @CPollittIU
Rethinking Social Media MarketingWhat social media isn’t. . .
Twitter: #Kuno - @CPollittIU
Rethinking Social Media Marketing
Hard Work
What social media is. . .
Twitter: #Kuno - @CPollittIU
Rethinking Social Media MarketingWhat social media is. . .
Twitter: #Kuno - @CPollittIU
Rethinking Social Media MarketingGood Social Media
What Does this Mean?
Have realistic expectations
Set goals
Develop a strategy
Deploy tactics
Takeaway #1
Twitter: #Kuno - @CPollittIU
Twitter: #Kuno - @CPollittIU
Social Media ExpectationsWhat social media is. . .
Takeaway #2
Social media is a content distribution platform
What Does this Mean?
Twitter: #Kuno - @CPollittIU
Takeaway #3
Delivering high-quality, valuable content in social media drives
profitable consumer engagement
What Does this Mean?
Twitter: #Kuno - @CPollittIU
The Content Marketing Manifesto
Facebook.com/kunocreative
Free eBook!
Twitter: #Kuno - @CPollittIU
Twitter: #Kuno - @CPollittIU
Thanks for Watching!
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