retechsouth '11: jump start your video production: for the camera shy

Video for the Camera Shy

John Coley@LakeMartinVoice

use hashtag #RETSOyoutube.com/user/LakeMartinVoice

http://www.slideshare.net/LakeMartinVoice

Phone or video camera+ YouTube

Real Estate Videos

Itʼs simple...

Everyone needs a YouTube account.

4 Baby Steps(Letʼs start where you are)

• Baby Step 1: your basic phone

• Baby Step 2: your smart phone or Flip video camera

• Baby Step 3: video camera w/ tripod, lapel mic, basic editing software

• Baby Step 4: upgraded video camera, lenses, microphone, tripod, etc.

Baby Step 1:Use your phone to

film a video clip.

Baby Step 1: How to upload and edit your video • Set up a YouTube account

• Email your video clip to YouTube

• The subject line = title of your video

• Make the title obvious: “Video Tour of 123 Merry Street in Atlanta”

• Date it, locate it on the map, describe it, add your contact info

Baby Step 1: Filmed with phone

Baby Step 1: Filmed with phone

Baby Step 2:Use your smart phone

or Flip video camera to film a video clip

Baby Step 2: How to edit and upload your video:

• Use your app that uploads video to YouTube

• Use Flipshare software on your computer to upload and edit the video

• Use iMovie apps to edit your video

FlipShare software editing

Baby Step 2: Filmed with iPhone. Uploaded to YouTube. No editing software.

Baby Step 3:Use a basic video camera and a tripod to film your

video clip.

Baby Step 3: How to upload and edit your video

• Upload video to your computer

• Edit video with basic computer editing software: Windows Movie Maker or iMovie (.wmv or .mov)

• Splice clips together, add a logo

• Voiceover with a desktop microphone ($20)

Baby Step 3: Filmed with video camera. Splicing, logo and title added using iMovie.

Baby Step 3: Filmed with video camera. iMovie for editing. Logo and title added.

Voiceover with desktop mike.

Baby Step 4:Use an HD video camera with wide angle lens, lapel

mike, and tripod to film your video clip.

Baby Step 4: How to upload and edit your video:

• Same as STEP 3, but with better equipment

• Video camera that records in HD

• USB Condenser microphone

• Wide angle lens (not fish eye lens)

• Tripod - use for stabilization

• Lapel microphone

Write a video script that sells the property

• Why waste this 3 minutes? Be descriptive with narration

• Counter objections

• Make selling points clear

• Be creative - find a story to tell

• “The Flip Flop House”

Baby Step 4: Filmed with video camera, tripod for stability. iMovie for editing. Added maps, title, logo, condenser

mike for voiceover.

Baby Step 4: Filmed with video camera, added pictures, title, logo, condenser mike for voiceover, tripod for stability

Baby Step 4: Filmed with video camera, added pictures, title and logo,

lapel mike, tripod for stability.

How to PROMOTE your videos

(put them to work)

You have no blog or website that can be

easily updated• Email a link to your video from

YouTube to your client.

• For example: If a buyer asks about a nearby school, email a YouTube link of your video about that school.

• Get a posterous.com account.

• It will “Autopost” (aka send) your video to places like Facebook, Twitter, YouTube, etc.

You DO have a blog or website that can be easily updated:

• Make a blog post for every video.

• Use descriptive text in the title and body of the post so Google can find it.

What can I video?

• Listing Videos

• “Cool Feature” of a listing

• “Sneak Peek” of a listing under construction

• Open Houses -other Realtorsʼ listings (with their permission)

• Price drop alert

Home Tours

Neighborhood Tour(hyper-local, not zip codes, but

neighborhoods)

• Typical homes/architectural styles

• Amenities of a particular neighborhood

• Market Report: “X homes are currently for sale, Y sold last month.”

• For sellers: Introduce yourself, “Iʼve sold X homes in your neighborhood.”

• Neighborhood testimonials from current residents

Community Tours(several neighborhoods = a

community)

• Schools, schools, schools

• Shopping

• Parks and playgrounds

• Access to interstates

• Churches

Local Events(whatʼs important to buyers)

• School events

• Holidays - 4th of July, Turkey Burner 10K

• Athletic events

• Donʼt try and cover everything. Think about what motivates your buyers.

• Tie it back to the neighborhood.

Testimonials• Sellers - after the closing.

• Buyers - after the closing.

• Buyers, on their first visit before you look at anything.

• Buyers - they liked a special service or tool that you offer.

• Sellers - you did a CMA for them, and they decided not to sell.

This presentation is available on SlideShare.