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Name: Joyce van Dijk
Address: 3/29 C Nelson street, Woollahra 2025 NSW, Sydney, Australia
Mobile Phone: 0(061)4 66 587 792
Date of Birth: 18th October 1984, Holland
E-mail Weblog FrankWatching Twitter Linked-in Slideshare
CURRICULUM VITAE
EDUCATION
8/2009 – 9/2011 Wageningen University Wageningen
Master of Science (cum laude) in Management, Economics and
Consumer Studies. Specialisation in behavioural economics.
Used language in the study: English
8/2003 - 6/2007 Hogeschool InHolland Rotterdam
Professional bachelor in ‘Communication & Design Management.’
Used language in the study: English
Of which 9/2005 - 6/2006 Universidad de Sevilla, Spanje
Erasmus exchange year at the business faculty. Courses focused on
marketing and sociology. Used language in the study: Spanish.
8/1997 - 6/2003 R.S.G. ’t Rijks Bergen op Zoom
High School A-levels with specialisation ‘Culture & Society.’
PROFESSIONAL EXPERIENCE
1/2015 – to date Research Manager Direction First, Sydney
Currently I am a qualitative Research Manager. I set-up and research
projects in Australasia and focus on online methodologies. I work with
different clients, e.g. AMP and Snackbrands. I also develop client
workshops and internal workshops for my colleagues.
3/2012 – 12/2014 Dialogue Manager MWM2 Research, Amsterdam
In this function I was a qualitative market research analyst. I helped
organisations gain actionable insights via qualitative market research
in mostly Online Research Communities (MROCs). I worked with e.g.
Vodafone, Rabobank, UPC and retailers. I also developed client
workshops and I am responsible for innovations.
6/2009 – 3/2012 Commercial executive Avans+, Breda
Student job: I worked as a sales and account executive at an institute
for professional Bachelor and Master studies.
1/2011 – 3/2011 Student Assistent Wageningen University, Wageningen
Student job: assistant in the course ‘quantitative research methods.’
Help students with data-analyses during practical assignments.
9/2008 – 6/2009 Account Executive GB10 communications, Rotterdam
Fulltime job: developing marketing campaigns for mostly FMCG
companies. Responsible for complete project management, from
concept development to execution.
(3/2008 – 7/2008) (Backpacking through South-East Asia)
I quit my first job to pursue my dream: backpacking through South-
East Asia. I learnt a lot from this personal experience and met many
interesting people while travelling.
9/2007 - 2/2008 Marketing Executive Heliview Conferences, Breda
Fulltime job: managing marketing and promotion of professional
conferences together with the Marketing Director. Full project
management and responsibility for media relations.
6/2007 - 8/2007 Ondersteunend Redactrice NRIT Media, Breda
Interim fulltime job: author of print and web articles and designer of
new marketing tools.
1/2007 - 4/2007 Graduation internship TNS Research International, Rotterdam Analysis of the marketing policy by means of internal and external
qualitative research. Combining findings and relevant theories in an
advisory report and presenting this to the Marketing team.
Before 2007 Various: Spanish internship, sales agent, promotional agent, author
MASTER STUDY PROJECTS*
3/2011 - 8/2011 “Effects of co-creation on consumer brand and
product perceptions”
MSc thesis
Experiment within consumer panel to compare groups’ brand and
product evaluations and establish to what extent ‘co-creation’
influences consumer perceptions. Final mark= 9 ( out of 10)
3/2011 “Exploring practitioner views on co-creation” Interviews
Qualitative research by means of in-depth interviews with Innovation
Managers from e.g. PepsiCo, Unilever and Sara Lee. Aim was to gain
insights in to organisations’ co-creation challenges and critical success
factors. Final mark (with literature study)= 9
1/2011- 2/2011 “The co-creative consumer” Literature study
Exploring consumer roles in product innovation practices
Literature study on the roles that consumers can play in organisations’
decisions and innovation processes. The study linked theoretical
findings with current practices.
*Published in the International Journal of Consumer Behaviour and various professional blogs, studies and books (e.g. The Conversation Company (2012, Van Belleghem) and Klant in de driver’s seat (2012, Van Leeuwen).
ADDITIONAL ACTIVITIES
4/2011 – to date Speaker and facilitator e.g. The Next Co-creator, Amersfoort
My presentations and workshops are mostly aimed at helping
organisations co-create and gain insights from dialogues with their
target group. Experience with both internal events for known clients,
as well as external events aimed at potential clients.
4/2011 – to date Author FrankWatching, Joycediscovers
I write for my own blog and for professional Dutch blog sites on the
topic of qualitative online research and co-creation. Views per article:
± 2,000.
7/2011 – to date Professional Association Community Managers Nederland
Active members of the main Dutch association for Community
Managers (CMNL). Goals are to share knowledge and learnings to
professionalise the field of Community Management.
8/2009 – 9/2009 Marketing Project Peru
Voluntary marketing project for a not-for-profit organisation aimed at
sustainable tourism. Results are e.g. references in the renowned
Lonely Planet tourist guide.
CURRENT REFERENCES
MWM2 Research agency
CEO Govert van den Bos
MWM2 Research
Rijnsburgstraat 9
1058 AT Amsterdam, Holland
Tel. +31 20 4122 405
Tel. +31 6 1418 1680 (mobile)
g.vandenbos@mwm2.nl
MSc thesis (Aug. 2011) Effects of co-creation on consumer brand and product perceptions
Supervisor: Prof dr. Gerrit Antonides
Economics of Consumers and Households
Wageningen University
Hollandseweg 1, kr. 0105
6706 KN Wageningen, Holland
Tel. +31 317 483897
Tel. +31 317 485455 (secr.)
Gerrit.Antonides@wur.nl
Sponsor: Tom de Ruyck
Head of Research Communities
Insites Consulting
Evergemsesteenweg 195
9032 Ghent, Belgium
Tel. +32 9 269 14 07
Tel. +32 497 885 882 (mobile)
Tom.DeRuyck@insites.eu
LANGUAGE PROFICIENCY
Language Proficiency
Dutch Excellent (native)
English Excellent
Spanish Very well
French Average
German Average
INTERESTS
I enjoy getting to know people and I love travelling. I am curious and interested to find out what motivates
people, why they make certain decisions and how they experience life. One of my first adventures began
at age 20 when I moved to Seville, Spain, to study Marketing and Sociology. I learnt fluent Spanish and
discovered my passion for dancing salsa. I dance on a weekly basis ever since and enjoy meeting different
people every time. Besides dancing I love to cook, meet up with my friends and spend evenings talking
with them.
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