restaurant scene in singapore
Post on 16-Feb-2017
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SRestaurant
scene in Singapore
Renzo Streglio
Renzo Streglio
① WHERE SHOULD WE COMPETE?
② HOW SHOULD WE COMPETE?
Annual Total Sales Volume
=> 5 Mill. 68%
3 to 5 Mill. 30%
=< 3 Mill. 2%
Customers Spending Target
S$100 and above S$ 50 - 90 S$ 30- 490
0.1
0.2
0.3
0.4
0.5
0.6
0.285714285714286
57.1%
0.142857142857143
Customers Origin
Local Singaporean 51%
Expat - PR 41%
Tourist 7%
Customers Age
Senior - Above 50 19%
Mature - 30 to 50 62%
Younger - Below 30 19%
RED OCEAN
BLUE OCEAN
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