restaurant digital marketing case studies

RESTAURANT CASE STUDY

Be discovered in the digital world

2016

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Restaurant Cases

Brand Cases

Confidential  and  Proprietary   3

Dolo, 2016 Strings, 2015 Herb, 2014

Our Services

Confidential  and  Proprietary   4

• Web Design & Development• SEO (Search Engine Optimization)• SEM (Search Engine Marketing) • Social Media Marketing

• Branding & Corporate Identity• PR & Press Release • Professional Photography • Graphic Design

Dolo Restaurant & Bar

Dolo Restaurant & Bar

Confidential  and  Proprietary   5

Challenge: • Not enough business during prime time• Lack of web presence• Lack of digital strategy • Lack of social media strategy

Solution: • Launch a brand new web presence,

create brand awareness campaign and social strategy to drive more customers and leads.

Analytics

Confidential  and  Proprietary   6

0

50

100

150

200

250

300

350

400

Jan-­‐16 Feb-­‐16 Mar-­‐16 Apr-­‐16 May-­‐16 Jun-­‐16 Jul-­‐16 Aug-­‐16 Sep-­‐16 Oct-­‐16 Nov-­‐16 Dec-­‐16

Direct   Traffic

Organic  Search

Reffering  Site

Social  

• April - official launch of Dolo’s website• May and June – press release, major social media campaigns through Facebook,

Instagram and Twitter that significantly attracted website traffic.

Website: Before Vs. After

Confidential  and  Proprietary   7

• No social media presence

• No brand logo

• No reservation feature

• Lack of restaurant description

Website: Before Vs. After

Confidential  and  Proprietary   8

Order feature

Rotating Pictures

One-click Reservation

Mobile Responsive

Logo

One-click Reservation

SocialMedia

Photo Editing & Brand Watermarks

Confidential  and  Proprietary   9

We built the foundation of Dolo’s social groundswell by established an online gallery with professional edited images, watermarks, and business info. That included all social banners and original posts

Social Media Efforts I

Confidential  and  Proprietary   10

Social Media Efforts II

Confidential  and  Proprietary   11

Social Media Efforts III

Confidential  and  Proprietary   12# FathersDay #AlzheimersAwareness #PrideMonth2016

Remember brand culture is very important for your social image. Show your audience that you care about the community, and that you are there to celebrate some of their best moments in life.

Social Media Efforts III

Confidential  and  Proprietary   13# FathersDay #AlzheimersAwareness #PrideMonth2016

Remember brand culture is very important for your social image. Show your audience that you care about the community, and that you are there to celebrate some of their best moments in life.

Pushing To The Next Level

Press Release

Confidential  and  Proprietary   14

Media Coverage

Confidential  and  Proprietary   15

Vendor Relation

Confidential  and  Proprietary   16

As a digital agency that specializes in restaurant industry, we have deep relationship with Yelp, OpenTable, Grabhub and other vendors. In most cases, we are able to negotiate much better deal on restaurant’s behalf. E.g. we saved over $10k for Dolo on OpenTable and Yelp contracts.

Confidential  and  Proprietary   17

Strings Ramen

Branding

Confidential  and  Proprietary   18

Logo & Packaging Design

Confidential  and  Proprietary   19

Print Products

Confidential  and  Proprietary   20

Interior Design I

Confidential  and  Proprietary   21

Interior Design II

Confidential  and  Proprietary   22

Interior Design III

Confidential  and  Proprietary   23

Website

Confidential  and  Proprietary   24

Social Media

Confidential  and  Proprietary   25

4,300 likes 8300 visit

5,000 + followers1500 followers1500 followers

Media Coverage

Confidential  and  Proprietary   26

Confidential  and  Proprietary   27

Herb

Website

Confidential  and  Proprietary   28

Press Release

Confidential  and  Proprietary   29

Photography

Confidential  and  Proprietary   30

Confidential  and  Proprietary   31

Get In Touch

Wuhoo Digital Group

Willis Tower 233 S Wacker Dr. 84th Floor Chicago, IL 60606

Web: https://wuhoodigital.comEmail: wuhoodigital@gmail.comPhone: 773-789-8650Social: @WuhooDigital