judi radice hays strategic restaurant marketing
TRANSCRIPT
JUDI RADICE HAYS STRATEGIC RESTAURANT MARKETING
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
■ 20+ years of strategic and tactical marketing/communications leadership !
■ Nationally recognized advisor and author in the design, development and marketing of restaurant & retail concepts
ABOUT JUDI RADICE HAYS
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
PUBLISHED BOOKS
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
Soft Skills: ■ Inspirational leadership ■ Extremely organized self-starter ■ Big thinker with high standards ■ Strong creative, strategic, analytical and
interpersonal skills ■ Highest level of integrity ■ Ability to prioritize and multi-task
EXPERIENCE & SPECIALTIES
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
RESTAURANT MARKETING
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
!Spectrum Foods Marketing & Design multi-unit boutique restaurant group
Copy
right
© 2
014
Judi
Rad
ice H
ays
■ Demonstrated skills, knowledge and experience in development and implementation of digital and social marketing plans and PR media.
■ Strategic and tactical marketing/communications, salesmanship, planning and presentations.
■ Strong design and visual talent with the ability to parlay brand identity seamlessly across markets.
EXPERIENCE & SPECIALTIES
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
RESTAURANT MARKETING: BRAND REPOSITIONING
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
!Boudin Sourdough Bakery A New Store Prototype for Regional Expansion and Repositioning the Boudin Brand
Copy
right
© 2
014
Judi
Rad
ice H
ays
■ Creating and maintaining strategic planning and budgeting.
■ Maintaining effective working relationships with PR companies, media, industry leaders and employees.
■ Experience working in the restaurant/hospitality industry.
■ Experience developing and managing budgets. ■ Team leadership and managing employees.
EXPERIENCE & SPECIALTIES
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
RESTAURANT MARKETING: BRAND REPOSITIONING
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
!Grady’s American Grill Merge Two Existing Restaurant Brands into a New Concept
Copy
right
© 2
014
Judi
Rad
ice H
ays
■ Providing editorial direction, design and production of print and online marketing materials.
■ Demonstrated experience writing press releases, making presentations and negotiating with media.
■ Experience working with shared leadership and cross-functional teams.
EXPERIENCE & SPECIALTIES
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
!Romano’s Macaroni Grill Brand Repositioning to Optimize Premium Sales
RESTAURANT MARKETING: BRAND REPOSITIONING
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
Copy
right
© 2
014
Judi
Rad
ice H
ays
■ Clients: Brinker International, Marriott Corporation, National Restaurant Assoc., Charles Schwab, and Apple Computer, Boudin Sourdough Bakery, Piper Sonoma !
■ 12 published books and numerous magazine and newspaper articles including Menu Design: Marketing the Restaurant Through Graphics !
■ Industry Judge and Member: National Restaurant Association Great Menu Competition Menus Conference, NRA Marketing Executives Group, Pizza Expo, Hospitality Design annual conference
EXPERIENCE & SPECIALTIES
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
RESTAURANT MARKETING: VISUAL MERCHANDISING
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
!Pasqua Coffee Customizable Merchandising and New Color Scheme
Copy
right
© 2
014
Judi
Rad
ice H
ays
■ Visual Audit ■ Design Management ■ Brand Identity & Logos ■ Menu Design ■ Visual Merchandising ■ Digital Marketing ■ Strategic Promotions ■ Graphic Identity Programs
!
■ Research/Competitive Analysis
■ Concept Development ■ Wayfinding ■ Signage Design & Spec ■ Public Relations ■ Social Media ■ New Store Openings
EXPERIENCE & SPECIALTIES
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
RESTAURANT MARKETING: NEW CONCEPT
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
!Tutto Mare A Restaurant Remodel and New Concept for an upscale Italian seafood restaurant
Copy
right
© 2
014
Judi
Rad
ice H
ays
!Charles SCHWAB Redefining the Customer-facing Brand Experience
BUSINESS MARKETING: RETAIL BRANCH MERCHANDISING
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
!Apple !Interactive Retail Merchandising Kiosk
BUSINESS MARKETING: RETAIL MERCHANDISING
Copy
right
© 2
014
Judi
Rad
ice H
ays
Judi Radice Hays | (512) 730-1499 | [email protected] | linkedin.com/in/judihays | @askjudihays
JUDI RADICE HAYS
■ (512) 730-1499 !
■ linkedin.com/in/judihays !
■ @askjudihays at Twitter !
■ Portfolio: slideshare.net/judihays