restaurant action

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How to get your Restaurant OUT of the dip and BACK on the road again… RIGHT NOW!

Mike & The Mechanics

Michael Said

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twitter.com/mike_said_what#Fancourt @mike_said_what

slideshare.com/mikesaidwhatRestaurantAction!

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The sorry state of the restaurant industryin South Africa!

Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now!

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Help, It Feels Like I Am Drowning!

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Help, It Feels Like I Am Drowning!

7 Mistakes All Restaurants Make

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Mistakes That All Restaurants Make

1 “I am not very good at marketing”

2 Going in without a business plan

3 Doing things the wrong way round

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3 Doing things the wrong way round

4 Thinking it’s all about you

5 The worst number in the world

6 Ingratitude

7 Following the herd

Let’s Get This Thing Back OnThe Road Already!

“Start treating it like the business it is.”

“If you do not respect the business, neither will your

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business, neither will your staff, your suppliers, your landlord or your partners!”

STEP #1

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Let’s Get This Thing Back OnThe Road Already!

“Anyone who does not make money selling food, should be locked up!”

“Food Cost, the last

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“Food Cost, the last controllable expense!”

Food Cost Fitness

Lower inventory means:More cash in the bankHigher quality & fresher productsBetter utilisationLower food costHigher profits

STEP #2

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Higher profits

Stock Take Weekly:Check your invoices dailyDo food cost on a Sunday and have numbers by Monday lunch

Lock The Back – Watch The Front:

Money comes in from the front

Let’s Get This Thing Back OnThe Road Already!

“It’s about YOUR people”

“But what if I go to all that trouble and expense and they decide to leave me?”

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they decide to leave me?”

7 Rules Of Work

Be On Time

Don’t Steal

Don’t Screw The Crew

Don’t Swear

Have Respect For All

STEP #2

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Have Respect For All

Make Money

Have Fun

Let’s Get This Thing Back OnThe Road Already!

“Owning a business without marketing is like winking at a girl in the

dark…”

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“You know exactly what you are doing BUT nobody

else does.”

Let’s Get This Thing Back OnThe Road Already!

“Killing Time & The NOT-To-Do List”

“How to prevent yourself from doing the things you

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from doing the things you know you shouldn’t be

doing!”

Let’s Get This Thing Back OnThe Road Already!

“Your Moments Of Truth”

“There are thousands of TOUCH POINTS within your restaurant every day,

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your restaurant every day, are you delivering on all of

them?”

Let’s Get This Thing Back OnThe Road Already!

“Ask For Help!”

“The best time to start doing things right was always last year, the

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always last year, the second best timeis NOW!”

Actions StepsYou Can Start Today!

1 Treat It Like A Business

2 Control Your Expenses

3 Look After Your People

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3 Look After Your People

4 Market Market Market & Market

5 The Not To Do List

6 Moments Of Truth

7 Ask For Help!

Yes You Can!

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Wishing You Every Success

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Twitter: mike_said_what

Facebook: brandstrategy-consulting

Facebook Personal: mikesaidwhat

LinkedIn: mikesaidwhatLinkedIn: mikesaidwhat

YouTube: mikesaidwhat

Website: www.strtgy.co.za

Email Me: info@mikesaid.co.za

Call Me: 082 449 7367brandStrategy.co.za

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