restaurant action

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brandStrategy.co.za How to get your Restaurant OUT of the dip and BACK on the road again… RIGHT NOW!

Post on 19-Oct-2014

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Page 1: Restaurant Action

brandStrategy.co.za

How to get your Restaurant OUT of the dip and BACK on the road again… RIGHT NOW!

Page 2: Restaurant Action

Mike & The Mechanics

Michael Said

brandStrategy

brandStrategy.co.za

Page 3: Restaurant Action

twitter.com/mike_said_what#Fancourt @mike_said_what

slideshare.com/mikesaidwhatRestaurantAction!

brandStrategy.co.za

Page 4: Restaurant Action

The sorry state of the restaurant industryin South Africa!

Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now!

brandStrategy.co.za

Page 5: Restaurant Action

Help, It Feels Like I Am Drowning!

brandStrategy.co.za

Page 6: Restaurant Action

Help, It Feels Like I Am Drowning!

7 Mistakes All Restaurants Make

brandStrategy.co.za

Page 7: Restaurant Action

Mistakes That All Restaurants Make

1 “I am not very good at marketing”

2 Going in without a business plan

3 Doing things the wrong way round

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3 Doing things the wrong way round

4 Thinking it’s all about you

5 The worst number in the world

6 Ingratitude

7 Following the herd

Page 8: Restaurant Action

Let’s Get This Thing Back OnThe Road Already!

“Start treating it like the business it is.”

“If you do not respect the business, neither will your

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business, neither will your staff, your suppliers, your landlord or your partners!”

Page 9: Restaurant Action

STEP #1

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Page 10: Restaurant Action

Let’s Get This Thing Back OnThe Road Already!

“Anyone who does not make money selling food, should be locked up!”

“Food Cost, the last

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“Food Cost, the last controllable expense!”

Page 11: Restaurant Action

Food Cost Fitness

Lower inventory means:More cash in the bankHigher quality & fresher productsBetter utilisationLower food costHigher profits

STEP #2

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Higher profits

Stock Take Weekly:Check your invoices dailyDo food cost on a Sunday and have numbers by Monday lunch

Lock The Back – Watch The Front:

Money comes in from the front

Page 12: Restaurant Action

Let’s Get This Thing Back OnThe Road Already!

“It’s about YOUR people”

“But what if I go to all that trouble and expense and they decide to leave me?”

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they decide to leave me?”

Page 13: Restaurant Action

7 Rules Of Work

Be On Time

Don’t Steal

Don’t Screw The Crew

Don’t Swear

Have Respect For All

STEP #2

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Have Respect For All

Make Money

Have Fun

Page 14: Restaurant Action

Let’s Get This Thing Back OnThe Road Already!

“Owning a business without marketing is like winking at a girl in the

dark…”

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“You know exactly what you are doing BUT nobody

else does.”

Page 15: Restaurant Action

Let’s Get This Thing Back OnThe Road Already!

“Killing Time & The NOT-To-Do List”

“How to prevent yourself from doing the things you

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from doing the things you know you shouldn’t be

doing!”

Page 16: Restaurant Action

Let’s Get This Thing Back OnThe Road Already!

“Your Moments Of Truth”

“There are thousands of TOUCH POINTS within your restaurant every day,

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your restaurant every day, are you delivering on all of

them?”

Page 17: Restaurant Action

Let’s Get This Thing Back OnThe Road Already!

“Ask For Help!”

“The best time to start doing things right was always last year, the

brandStrategy.co.za

always last year, the second best timeis NOW!”

Page 18: Restaurant Action

Actions StepsYou Can Start Today!

1 Treat It Like A Business

2 Control Your Expenses

3 Look After Your People

brandStrategy.co.za

3 Look After Your People

4 Market Market Market & Market

5 The Not To Do List

6 Moments Of Truth

7 Ask For Help!

Page 19: Restaurant Action

Yes You Can!

brandStrategy.co.za

Page 20: Restaurant Action

Wishing You Every Success

brandStrategy.co.za

Page 21: Restaurant Action

Twitter: mike_said_what

Facebook: brandstrategy-consulting

Facebook Personal: mikesaidwhat

LinkedIn: mikesaidwhatLinkedIn: mikesaidwhat

YouTube: mikesaidwhat

Website: www.strtgy.co.za

Email Me: [email protected]

Call Me: 082 449 7367brandStrategy.co.za

Page 22: Restaurant Action

brandStrategy.co.za