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Post on 01-Nov-2014

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Online Reservations session at the 2013 E-Tourism Africa Summit by Jill Benette-Howes Co-founder of ResRequest

TRANSCRIPT

YOUR STOCK ONLINEavailability | direct bookings | agent access | credit card payments

ResRequest footprint

AVAILABILITY IN AFRICAonline access | automated synchronisation

BOOK ONLINEbefore you ask HOW, ask WHO

AgentsDirect

- Your site- Collaborate with others

- Specialist agents- Online agents

DIRECTyour site | collaborative sites

ONLINE SALES CYCLEsocial endorsement | evidence | transaction

promotion proof

site content

purchase

availability rates buy now

your site

ONLINE SALES STRATEGYdoes my customer want to LOOK, or LOOK TO BOOK?

• enquiry form• check rates & availability• book online• pay online

• online shopping is not a new customer, it’s your evolved customer

• think for your customer, think convenience, think efficiency

OPTIONS

WHY BOOK ONLINE?

• multi / single property availability• customised or white label forms• rates display• multi currency

Initiate

Verify

Pay

$

CREDIT CARD PAYMENT PROCESS

ONLINE PAYMENTStrust through social media | they believe you will fill any gaps

SITE COLLABORATION• hook the guest in your area• circuit availability & rates• booking forms

AGENTSspecialist agents | e-agents

SPECIALIST AGENTSonline | business efficiency

Photographs courtesy of Governors’ Camps,The Bushcamp Company, MalaMala & Remote Africa Safaris. 

• specialist agents are alive!• understand your business• want access to you

• their business has evolved• business efficiency is critical• online is a tool for them

SPECIALIST AGENTSonline | business efficiency

SPECIALIST AGENTSonline | business efficiency

• customise travel trade logins• agents tools for ease of trade

• travel trade logins• agreed rates displayed• multi property availability• controlled access rights

RESREQUEST TRAVEL TRADE

AGENTSelectronic travel agents

STOCK DISTRIBUTIONexpand your business exponentially

your web sitecollaboration

agentse-agents

YOUR ONLINE STRATEGYJill Bennett | www.resrequest.com | @ResRequest

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