responding to emergency situations in the social age. pr in the digital age conference, 3 december...
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Responding to emergencies
in a social media age
Sam ThomasCommunications Manager
@manchesterfire@samontheweb
Pic source: thetyee.ca
Pic sourced: JPL Designs
What this means for newsdesks
What this means for PR teams
Perception
Comprehension
Projection
Ourrole
Warning and informing
Public interest
Proactive safety
Making the difference
Our simple things to think about…
• Look around you – what are you doing there, why, who are you trying to talk to?
• Be human – what would you expect if this was you/your mum/family?
• There’s no time for ‘right or wrong’ – gut instinct takes over
• The media• Community kindness +
donations
Thanks for listening.Any questions?
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk
PR in the digital age
Conference
3 December 2015
London
#charityPR
Sponsored by
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