responding to emergency situations in the social age. pr in the digital age conference, 3 december...

14
Responding to emergencies in a social media age Sam Thomas Communications Manager @manchesterfire @samontheweb

Upload: charitycomms

Post on 12-Apr-2017

1.715 views

Category:

Government & Nonprofit


1 download

TRANSCRIPT

Page 1: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Responding to emergencies

in a social media age

Sam ThomasCommunications Manager

@manchesterfire@samontheweb

Page 2: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Pic source: thetyee.ca

Pic sourced: JPL Designs

Page 3: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

What this means for newsdesks

Page 4: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

What this means for PR teams

Page 5: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015
Page 6: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Perception

Comprehension

Projection

Page 7: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Ourrole

Page 8: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Warning and informing

Public interest

Proactive safety

Page 9: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Making the difference

Page 10: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Our simple things to think about…

• Look around you – what are you doing there, why, who are you trying to talk to?

• Be human – what would you expect if this was you/your mum/family?

• There’s no time for ‘right or wrong’ – gut instinct takes over

• The media• Community kindness +

donations

Page 11: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015
Page 12: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Thanks for listening.Any questions?

Page 13: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we

do: www.charitycomms.org.uk

Page 14: Responding to emergency situations in the social age. PR in the digital age conference, 3 December 2015

PR in the digital age

Conference

3 December 2015

London

#charityPR

Sponsored by