resources and insights: food biotechnology: a communicator .... resources and insights... ·...
Post on 23-May-2018
223 Views
Preview:
TRANSCRIPT
Resources and Insights: Food Biotechnology: A Communicator’s Guide to Improving Understanding
• Part 1: Kimberly Reed, IFIC Foundation• Part 2: Andrew Benson, IFIC Foundation
Food Biotechnology: A Communicator’s Guide to Improving Public Understanding
ENGLISH BAHASA INDONESIANFRENCH
VIETNAMESE
ARABIC MANDARIN CHINESE
RUSSIAN SPANISH
http://www.foodinsight.org/articles/food-biotechnology-guide-additional-languages
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
About the Food Biotechnology Communicator’s Guide
Purpose of the Guide: To aid in communicating about the controversial topic of biotechnology.
• Prepared under a partnering agreement between the United States Department of Agriculture (USDA) Foreign Agricultural Service (FAS) and the International Food Information Council (IFIC) Foundation.
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
What’s in the Guide
• Updates on the latest science, regulatory, and product pipeline information
• Consumer-friendly handouts• Glossary of food and ag
biotechnology terms• Customizable PowerPoint
presentation• Tips for engaging with the media• Directory of Additional Resources• Listing of food and ag biotech
experts
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
• Christine M. Bruhn, PhD, University of California, Davis
• Lowell B. Catlett, PhD, New Mexico State University
• Mary Lee Chin, MS, RD, Nutrition Edge Communications
• Marsha Diamond, MA, RD, M. Diamond, LLC
• Connie Diekman, Med, RD, LD, FADA, Washington University in St. Louis
• Terry Etherton, PhD, The Pennsylvania State University
• Martina Newell-McGloughlin, DSc, University of California, Davis
Thank You to Our Academic Reviewers!
References
African Agricultural Technology Foundation (AATF). 2012; http://www.aatf-africa.org/. Africa Biofortified Sorghum (ABS) Project. ABS project: Technology development. 2012; http://biosorghum.org/abs_tech.php.American Medical Association (AMA). Bioengineered (genetically engineered) crops and foods. 2012; https://ssl3.ama-assn.org/apps/ecomm/PolicyFinderForm.pl?site=www.ama-assn.org&uri=%2fresources%2fdoc%2fPolicyFinder%2fpolicyfiles%2fHnE%2fH-480.958.HTM. Backas N. Developing healhtful fast foods. Food Product Design: Concepts August 2004; http://www.foodproductdesign.com/articles/2005/08/food-product-design-concepts--august-2005--deve.aspx.Brookes G, Barfoot P. Global impact of biotech crops: Environmental effects, 1996–2010. GM Crops and Food: Biotechnology in Agriculture and the Food Chain.2012;3(2):129-137.Brookes G. The impact of using GM insect resistant maize in Europe since 1998. International Journal of Biotechnology. 2008;10:148-166.Capper JL, Castañeda-Gutiérrez E, Cady RA, Bauman DE. The environmental impact of recombinant bovine somatotropin (rbST) use in dairy production. PNAS. 2008;105(28):9668-9673. Clive J. Global status of commercialized biotech/GM crops. ISAAA Brief No. 44. Ithaca, NY: ISAAA; 2012.Conservation Technology Information Center (CTIC). Facilitating conservation farming practices and enhancing environmental sustainability with agricultural biotechnology. CTIC, West Lafayette, IN: 2010. http://www.ctic.purdue.edu/media/pdf/BioTechFINAL%20COPY%20SEND%20TO%20PRINTER.pdfCouncil for Agricultural Science and Technology (CAST). U.S. soybean production sustainability: A comparative analysis. Special Publication 30. April 2009.Crawford AW, Wang C, Jenkins DJ, Lemke SL. Estimated effect on fatty acid intake of substituting a low-saturated, high-oleic, low-linolenic soybean oil for liquid oils. Nutrition Today. 2011;46(4):189-196. Damude H, Kinney A. Enhancing plant seed oils for human Nutrition Plant Physiology. 2008;147(3):962-968.DiRienzo MA, Lemke SL, Petersen BJ, Smith KM. Effect of substitution of high stearic low linolenic acid soybean oil for hydrogenated soybean oil on fatty acid intake. Lipids. 2008;43(5):451-456.Edgerton MD. Increasing crop productivity to meet global needs for feed, food, and fuel. Plant Physiology. 2009;149(1):7-13.Environmental Protection Agency (EPA). United States Regulatory Agencies Unified Biotechnology Website. 2012; http://usbiotechreg.epa.gov/usbiotechreg/. Fawcett R, Towery D. Conservation tillage and plant biotechnology: How new technologies can improve the environment by reducing the need to plow. CTIC, West Lafayette, IN:2002; http://croplife.intraspin.com/Biotech/papers/35%20Fawcett.pdf.Food and Agriculture Organization (FAO) of the United Nations. Feed the world, eradicating hunger. Paper presented at: World Summit on Food Security 2009.
7
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Get a Copy Today!
Electronic (free) and print (for
purchase) copies available at:
www.foodinsight.org/foodbioguide.aspx
The Handouts: Materials for your audience• Complement the presentation, reinforce key
points • Include broader range of topics• Make copies of the Glossary or other sections to
use as handouts, depending on your audience.
Supporting Handouts to Download
Customizable PowerPoint Presentation
Developed to facilitate discussions on food biotechnology with the public. • Communicates the latest information • Highly visual to engage audience. • Notes Pages contain additional examples, details • Not a script – Tailor to your audience
• See Tips for Communicating with Impact
• Use some or all slides in your PPT• Cite IFIC Foundation
Staying Positive: Food Biotechnology Communications in a Contentious World
www.foodinsight.org/foodbioguide.aspx
Presented to[insert name here]
Date
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Definition and History of Food Biotechnology Why Do We Use Biotechnology?
Four Key Benefits Agricultural Biotechnology Today What Does the Future Hold?
Communication Lessons from Other Food Technologies
What We Will Cover
15
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Using biology
(the study of life) to create or improve
tools, products,
or processes.
E.g., Food Crops & Animals
What is Biotechnology?
“Bio” means “life"“techno” means "tools"
“ology” means "the use or study of”
16
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
“…The First Essential Component Of Social Justice Is Adequate Food For All Mankind.”
Why Biotechnology?
Norman Borlaug, Agronomist & Humanitarian, Father of the ‘Green Revolution,’ 1970 Nobel Peace Prize Winner
Scientists and farmers have been striving for
generations to increase quality and quantity of
food for world’s growing
population.
17
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Four Key Benefits
1. Food Safety2. Consumer Benefits3. Sustainability4. Feeding a Hungry World
18
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
SUSTAINABILITY
Just one of many examples of the depth of insight provided throughout the Guide is reflected in the section on sustainability …..
19
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Sustainability
Sustainability in agriculture is about meeting today’s needs in a manner that ensures we can continue to meet those needs tomorrow, as well
as or better than today.
20
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Allows for More Judicious Use of Insecticides
Important tools for protecting crops, the environment:• Responsible use of biotech seeds • Responsible use
of crop protection products
• Integrated weed and pest management practices
21
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Contributes to a Consistent, Affordable Food Supply
Biotechnology facilitates:• Greater efficiencies on the
farm.• More reliable harvests.• Less risk of spoilage or
contamination from farm to store.
22
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Allows for Use of Safer Herbicides
• Glyphosate: 16 times less toxic than older herbicides
• Newer biotech varieties addressing weed resistance
New types of herbicide-tolerant corn and soy have been developed that help address ongoing challenges with herbicide resistance of certain weeds.
23
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Protects Soil Quality
Biotech-nology
allows for improved
soil quality.
Moldboard Plowing: Exposes soil to wind,
erosion
No-Till Farming: Plants seeds directly into residue of
previous crop
Less Sustainable More Sustainable
24
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Reduces Carbon Footprint
• No-till / Conservation tillage:• Agriculture’s “carbon
footprint” decreased by: 46.5 billion pounds
• Carbon emissions are lower on farms that use biotechnology• 2011: Estimated carbon
dioxide reductions: 4.19 billion pounds
25
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Makes it Possible to Produce More Food Per Acre and Per Animal
• Crops thrive with better weed and insect control.
• Less land, insecticides, fertilizers, fuel, animals, and feed needed to produce same amount of food.
• With rbST and proper management, 5 cows can produce as much milk as previously took 6 cows = More Sustainable
26
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Improves Economic Sustainability for Family Farms Worldwide
We can help poor farmers sustainably increase their productivity so they can feed themselves
and their families. By doing so, they will contribute to global food security. But that will
happen only if we prioritize agricultural innovation.”
- Bill Gates, co-founder, The Bill & Melinda Gates
Foundation, 2012
27
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Improves Harvest Per Acre
• Increasing yield in developing nations, ensuring greater access to food.
• Strengthening crops against extreme temperatures, drought, poor soil conditions –critical in developing nations
28
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
More Food, Better Nutrition Needed for a Growing Global Population
By 2050, the global population is expected to reach
9 billion people, requiring 70%
more food than is produced
today.
“The past 50 years have been the most productive period in global agricultural history, leading to the greatest reduction in hunger the world has ever seen.”
Former President Jimmy Carter.Wall Street Journal, October 14, 2005.
29
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology Offers Solutions for Reversing Malnutrition
In development:• Golden Rice
• beta-carotene vitamin A
• Biofortified sorghum• vitamin A, iron, zinc
Where malnutrition is rampant, nutritionally improving staple food crops and native foods has great potential to improve the health of
entire communities
30
Resources and Insights: Food Biotechnology: A Communicator’s Guide to Improving Understanding
• Part 1: Kimberly Reed, IFIC Foundation• Part 2: Andrew Benson, IFIC Foundation
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Four Key Messages
The guide provides four Key Messages about food biotechnology, including:
1. Food Safety2. Consumer Benefits3. Sustainability4. Feeding a Hungry World
The Key Messages are accompanied by supporting talking points and examples that can help you
communicate your message about biotechnology!
32
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Key Message #1: Food Safety
Foods produced using biotechnology that are currently available are safe for people and
our planet, and in some cases the technology may be used to
improve safety.
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Notable Quotes: Food Safety
“For thousands of years we’ve been breeding plants…so that we can have fruits and
vegetables that are safe and healthy. We’re now using the latest generation of
biotechnology to…make them even safer.”
Ronald Kleinman, MD, Physician in Chief, Massachusetts General Hospital for Children
Top medical professionals
agree that biotechnology is a safe food technology.
34
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Food Safety
35
Food biotechnology is being used to improve nutrition, enhance food safety and quality, and protect food crops and animals
from diseases that would otherwise threaten our stable, affordable, and wholesome food
supply.
Key Message #2: Consumer Benefits
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Consumer Benefits
Biotechnology creates:• More reliable harvests greater
access to food.• Less risk of spoilage or contamination
from farm to store.• Healthy oils• Enzymes• Fortified crops
38
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Biotechnology supports the social, economic, and environmental sustainability of agriculture.
Key Message #3: Sustainability
Key Message #4: Feeding a Growing World
Biotechnology has a role to play in ensuring that safe abundant food can be produced on
existing farm land to meet the increasing needs of the world’s growing population.
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
PUTTING THE GUIDE INTO ACTION
Words to Use and Words to Lose
• Words that have been found to evoke
positive or negativereactions from
consumers.• Note: To communicate
with impact, your words must be uniquely yours.
• No hard and fast rules – know what will
resonate with your audience!
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
DNACloning Scary
Unnatural
X-Files
Test tubes
LaboratoriesSource: Alliance for Better Foods (focus groups), 1999
What comes to mind when you hear the phrase “genetic modification”?
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Factors Affecting Consumer Attitudes Toward Food Biotechnology• Awareness• Information Sources• Education• Trust• Perceptions on Food Safety• Terminology
• “Biotechnology” – not “GMO”
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
IDENTITY SCOPE TIME ENERGY RESULTS
Who we are, values and deeds
Respect for nature and limits
Ties to past, commitment to future
We work hard, have a vision
Benefits must be worthy, not frivolous
IFIC Food Biotechnology Consumer Research
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
•Place biotechnology in context•Explain goals and benefits
•Give accurate view of safety•Speak in familiar terms
•Tell stories about real foods
Responding to Consumers
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
• Consumer group activism does not necessarily reflect consumer attitudes, and many consumer groups support or do not oppose biotechnology
• Seek consistency in communications between government and stakeholders
• Emphasize the exhaustive research over many years that led to the introduction of new products
Responding to Consumers
HOW WOULD YOU ANSWER THIS QUESTION?
Answering Tough Questions #1
“Isn’t there an inherent danger in genetically altering foods to be something that nature could
never create?”
*Don’t forget the tips for communicating with impact!
SUGGESTED RESPONSE:
1. First, acknowledge the concern: “I appreciate your concern.”2. Then, explain the facts: “While it may not seem natural, in reality,
all crops have been ‘genetically modified’ from their original state by domestication, selection, and traditional breeding over thousands of years.”
3. Finally, follow with an example: “Farmers have practiced selective breeding, choosing plants with preferred characteristics and saving them to plant for the next season. Biotechnology is just the latest advance in breeding, an extension of the food development process that has given us new foods with appealing traits more precisely than can be done through traditional breeding.”
Answering Tough Questions #1
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Physicians Answer
HOW WOULD YOU ANSWER THIS QUESTION?
Answering Tough Questions #2
“Shouldn’t ‘GMO’ foods be labeled so consumers know
what’s in their food?”
*Don’t forget the tips for communicating with impact!
1. First, acknowledge the concern: “Having access to sound nutrition and safety information about food is something I’m very interested in as a [insert profession].”
2. Then, explain the facts: “Thankfully, the FDA has labeling requirements for all foods, including biotech foods. A biotech product must be labeled if its nutritional content or composition has changed or a food safety issues has been identified.”
3. Finally, support your argument: “According to a survey by the International Food Information Council, most consumers report being satisfied with this FDA policy. Foods produced through biotechnology are indistinguishable from conventional foods.
Answering Tough Questions #2
SUGGESTED RESPONSE:
HOW WOULD YOU ANSWER THIS QUESTION?
Answering Tough Questions #3
“Are there any long-term studies on the health effects of
genetically modified foods? I’m concerned that these foods
haven’t been tested enough.”
*Don’t forget the tips for communicating with impact!
1. First, acknowledge the concern: “It is understandable that people do not want to potentially put their families or themselves at risk. As a [insert], the safety of our food is of the utmost importance to me.
2. Then, explain the facts: “There is broad scientific consensus that foods produced through biotechnology that are currently on the market are safe to eat. Food biotech products are more strictly regulated than any other food to date.”
3. Finally, provide a supporting statement: “In nearly two decades of extensive governmental, academic, and industry oversight, not a single instance of harm to health, safety, or the environment has ever been confirmed from any biotech crop placed on the market.”
Answering Tough Questions #3
SUGGESTED RESPONSE:
www.foodinsight.org/foodbioguide.aspxFood Biotechnology: A Communicator’s Guide to Improving Understanding
Get a Copy Today!
Electronic (free) and print (for
purchase) copies available at:
www.foodinsight.org/foodbioguide.aspx
top related