research 3.0
Post on 21-Dec-2014
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Research 3.0no more surveys
3.0
2.0
1.0
Research 3.0
1920-2000 2000-2010 2010 - ….
Face-to-FaceTelephone
Pen & Paper
PanelsForum
Co-Creatie
Social Conversations
One way traffic
Two way traffic
Continuos traffic
No more surveys
X
Just monitoring social conversations
Activation around running through social media
Runkeeper provides valuable details like location
Look at my friends’ running activities
What is the ROI on Social Media?
VALIDITY OBJECTIVES
INTERPRETATION
Bundle resources to establish ROI on social media
Social Media• Influence• Sharing• Sentiment• Interaction
SALES
AWARENESS
CONSIDERATION
PREFERENCE
Research 3.0
LISTEN
BUNDLE
ENRICH
Research 3.0
Thanks for your attention!
@mennourbanuswww.r2research.nlwww.twitter.com/r2research
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