report: acquisti online durante le festività del 2015 in ... · online security • more than 50%...
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©2016 AKAMAI | FASTER FORWARDTM
Top considerations to maximize your Omnichannel
Shoppers Experience
AKAMAI WEBINAR
Alessandro Rivara Major Account Executive
©2016 AKAMAI | FASTER FORWARDTM
$1.96B Ricavi
> 1,800 Networks
~5,000 Clienti
~6,000 Dipendenti
2015 CORPORATE
STATS:
Accellerazione di 250,000+ domini
• 6 dei 10 più grandi banche Europee
• 5 dei 7 più grandi gruppi auto Europei
• 21 delle 25 più grandi compagnie Europee
Una piattaforma globale
• 210,000+ servers
• 1,300+ reti
• 3,200+ località
• 120 stati
Accelleriamo:
• 30+ milioni di hits al secondo
• 2+ trilioni di download al giorno
• 10+ milioni di flussi video cont.
• 24+ terabits al secondo
Consegna fino al 30%+ di tutto il traffico web mondiale
Akamai Intelligent Platform
Overview
©2016 AKAMAI | FASTER FORWARDTM
Industry Trends / Complexity
83% YoY GROWTH IN #
OF WEBSITES USING HTTPS
Source:
httparchive.org
22% YoY AVERAGE
INCREASE IN # OF JS FILES PER PAGE
Source:
httparchive.org
30% YoY INCREASE IN
# OF IMAGES
Source:
Akamai
©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection. 34 Tbps
X 10
340 Tbps
BY 2020
Peak traffic on
the Akamai platform
could grow 10X 60% CAGR
©2016 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
COMMERCE ENTERPRISE HIGH-TECH MEDIA & LEISURE SETTORE
PUBBLICO
10 delle Top 10
banche mondiali
96 dei Top 100
retailer o line Tutte le Top 30 Società
Media
10 delle Top 12
società di sicurezza
software
Tutti i reparti militari
U.S.
Alcune Referenze Akamai
©2016 AKAMAI | FASTER FORWARDTM
- I dati del rapporto vengono raccolti tramite l’Akamai Usage Index (NUI), che monitora in tempo reale il traffico sito web dei clienti retail di Akamai in pagine viste
al minuto (V / PM).
- Quest'anno il rapporto sottolinea anche i risultati di uno studio di terze parti condotto per rivelare I comportamenti commerciali dei consumatori e le preferenze
in questa stagione di shopping natalizi. La ricerca è stata condotta esclusivamente per Akamai e analizza il modo in più di 3.600 consumatori in Svezia, Regno Unito,
Italia, Spagna, Francia, Germania e Paesi Bassi hanno condotto la maggior parte
dei loro acquisti, quali dispositivi hanno usato, e perché hanno scelto quei particolare dispositivi.
©2016 AKAMAI | FASTER FORWARDTM
Data Sources
- I dati del rapporto vengono raccolti tramite l’Akamai Usage Index (NUI), che monitora in tempo reale il traffico sito web dei clienti retail di Akamai in pagine viste
al minuto (V / PM).
- Quest'anno il rapporto sottolinea anche i risultati di uno studio di terze parti condotto per rivelare I comportamenti commerciali dei consumatori e le preferenze
in questa stagione di shopping natalizi. La ricerca è stata condotta esclusivamente per Akamai e analizza il modo in più di 3.600 consumatori in Svezia, Regno Unito,
Italia, Spagna, Francia, Germania e Paesi Bassi hanno condotto la maggior parte
dei loro acquisti, quali dispositivi hanno usato, e perché hanno scelto quei particolare dispositivi.
©2016 AKAMAI | FASTER FORWARDTM
Q & A / Contest
contact-italy@akamai.com
©2016 AKAMAI | FASTER FORWARDTM
Europeans shopped online
66% of surveyed European consumers did most of their shopping online
75% Respondents shopped online in Italy
©2016 AKAMAI | FASTER FORWARDTM
Italy experienced its
seasonal high on 5 Jan,
300% hike over baseline
Retail Traffic in Italy
©2016 AKAMAI | FASTER FORWARDTM
Online & Mobile Commerce
94% of Italians surveyed
consumers told they
conduct research online
before making in-store
purchases
©2016 AKAMAI | FASTER FORWARDTM
How are Consumers using Mobile in-store?
People in Italy (78%) are highly likely to use mobile devices in-store to read reviews, scan coupons, or compare prices.
©2016 AKAMAI | FASTER FORWARDTM
...but Desktop still preferred shopping device
©2016 AKAMAI | FASTER FORWARDTM
When are the consumers shopping?
Peak activity on key shopping days is between 8 AM and 9 AM and again between 8 PM and 9 PM (CET)
Online Retail Landscape
©2016 AKAMAI | FASTER FORWARDTM
Online Security • More than 50% of attacks in Europe targeted Retailers
making it the most attacked industry in Q4 2015
• Globally there was a 129% growth in the number of attacks on retailer sites
Average attack size grew 2x
Source: State Of The Internet Report
©2016 AKAMAI | FASTER FORWARDTM
What do Consumers feel?
63% Of Italian consumers said site and payment security is a top priority when buying online surpassing website performance (52%).
70% Of Italian consumers might not do business with their favorite online stores if their systems are compromised.
Most Italian consumers (60%) were fearful of security threats on mobile devices
©2016 AKAMAI | FASTER FORWARDTM ©2016 AKAMAI | FASTER FORWARDTM
RECOMMENDATIONS
• Understand how your customers shop, and cater to them
• It’s time to step up your mobile game (for real)
• Provide a “continuous shopping experience”
• Peak traffic can happen when you least expect it, be ready
• Prioritize DDoS protection, but don’t forget WAF and Bots
©2016 AKAMAI | FASTER FORWARDTM
PEOPLE + SOLUTIONS + PLATFORM
alessandro.rivara@akamai.com
©2016 AKAMAI | FASTER FORWARDTM
Thank You
©2016 AKAMAI | FASTER FORWARDTM
QUESTIONS?
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