renomark tm update canadian renovators council october 27, 2012
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National RenoMarkNational RenoMarkTMTM AwarenessAwareness
Canadian House & Home magazine
Monthly readership of 2.3 million
Readers per copy 9.8 Seventy per cent female Paid circulation 245,000
Kitchen & Baths special issue
On new stands August to December 2012
National RenoMarkNational RenoMarkTMTM AwarenessAwareness
Canadian House & Home magazine
October 2012 issue Advertisement appears on
page throw from feature story
National RenoMarkNational RenoMarkTMTM AwarenessAwareness
National advertisement Consistent with established brand-recognition Key messages Artwork provided to local HBA’s
RenoMarkRenoMarkTMTM AwarenessAwareness
“Avoid Home Renovation Headaches McGuinty Government Offers Tips on Hiring Contractors”
Cites contribution to provincial ecomony Refers to renomark.ca and local associations
“Choose a reputable contractor. Ask for recommendations, check websites like renomark.ca or call your local home builders’ assocation.”
RenoMarkRenoMarkTMTM WebsiteWebsite
New and improved renomark.ca
National website to launch this October reflects national scope of RenoMarkTM
Information to help homeowners make decisions with confidence Drive leads to participating contractors Lots of improvements over current design / format
Leading edge technology HTML5 supported by Chrome, Firefox and Safari browsers
New CMS – content management Local renovator projects “photo banner”
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