RenoMarkTM Update

Canadian Renovators Council

October 27, 2012

RenoMarkRenoMarkTMTM

National RenoMarkNational RenoMarkTMTM AwarenessAwareness

Canadian House & Home magazine

Monthly readership of 2.3 million

Readers per copy 9.8 Seventy per cent female Paid circulation 245,000

Kitchen & Baths special issue

On new stands August to December 2012

National RenoMarkNational RenoMarkTMTM AwarenessAwareness

Canadian House & Home magazine

October 2012 issue Advertisement appears on

page throw from feature story

National RenoMarkNational RenoMarkTMTM AwarenessAwareness

National advertisement Consistent with established brand-recognition Key messages Artwork provided to local HBA’s

RenoMarkRenoMarkTMTM AwarenessAwareness

“Avoid Home Renovation Headaches McGuinty Government Offers Tips on Hiring Contractors”

Cites contribution to provincial ecomony Refers to renomark.ca and local associations

“Choose a reputable contractor. Ask for recommendations, check websites like renomark.ca or call your local home builders’ assocation.”

RenoMarkRenoMarkTMTM WebsiteWebsite

New and improved renomark.ca

National website to launch this October reflects national scope of RenoMarkTM

Information to help homeowners make decisions with confidence Drive leads to participating contractors Lots of improvements over current design / format

Leading edge technology HTML5 supported by Chrome, Firefox and Safari browsers

New CMS – content management Local renovator projects “photo banner”

RenoMarkRenoMarkTMTM WebsiteWebsite