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RelevanceRank Real-Time Content Marketing Analysis

RelevanceRank is Brand Networks’ proprietary scoring algorithm that gives advertisers a performance benchmark to compare the efficiency of all content marketing across Facebook, Twitter, and LinkedIn in real time.

Maximize Your Content Marketing Effectiveness

◦ Understand which content is performing the best to influence future organic and paid initiatives

◦ Gain a relative view across all content and channels that can be used as a benchmark when making content decisions

◦ Improve content by comparing relative scores and analyzing the creative pieces that contribute to performance

How it Works:

◦ Proprietary scoring algorithms analyze data for individual posts (organic and paid) to give a relative score between 1-100

◦ Algorithms are channel-specific to provide a unique score to rank top content on Facebook, Twitter, and LinkedIn

◦ Ranking and scores are dynamically updated as new content is published and real-time performance changes

Drive Efficiency and ROI

◦ As organic reach declines, leverage paid media to extend the life of high performing content with targeting to reach the right people

◦ Advertise with greater confidence knowing that content has been evaluated and has proven its ability to resonate with audiences

◦ Attain real-time insight, allowing you to take immediate action on revenue-generating opportunities