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Contact your Brand Networks account rep or email [email protected] to learn more. | © Brand Networks, 2015 | bn.co˙
RelevanceRank Real-Time Content Marketing Analysis
RelevanceRank is Brand Networks’ proprietary scoring algorithm that gives advertisers a performance benchmark to compare the efficiency of all content marketing across Facebook, Twitter, and LinkedIn in real time.
Maximize Your Content Marketing Effectiveness
◦ Understand which content is performing the best to influence future organic and paid initiatives
◦ Gain a relative view across all content and channels that can be used as a benchmark when making content decisions
◦ Improve content by comparing relative scores and analyzing the creative pieces that contribute to performance
How it Works:
◦ Proprietary scoring algorithms analyze data for individual posts (organic and paid) to give a relative score between 1-100
◦ Algorithms are channel-specific to provide a unique score to rank top content on Facebook, Twitter, and LinkedIn
◦ Ranking and scores are dynamically updated as new content is published and real-time performance changes
Drive Efficiency and ROI
◦ As organic reach declines, leverage paid media to extend the life of high performing content with targeting to reach the right people
◦ Advertise with greater confidence knowing that content has been evaluated and has proven its ability to resonate with audiences
◦ Attain real-time insight, allowing you to take immediate action on revenue-generating opportunities