reinventing yourself for the new world of work

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A personally challenging and value changing presentation. The economy isn't down; it's different! With recent events, the realities of your business have changed permanently. You don't manage change, but rather the way you react to it. No matter what you sell, be it a product or a service, the next year is probably the end of the way most of us do business. 72% of the world's organizations will have to re-invent the way they do business in the next two years! The truth is that the leak protection business is not determined by us but rather by the need or want that is satisfied when the customer buys our products and services. To be effective in today's global business climate you must see yourself from the customer's point of view. A product or service is a convergence of customer value satisfactions. Before you reinvent yourself and your organizational approach, you must identify these values as indisputable truths.

TRANSCRIPT

REINVENTING REINVENTING YOURSELF YOURSELF

FOR THE FOR THE

NEW WORLD NEW WORLD OFOF WORKWORK

Jim Mathis, CSPJim Mathis, CSP

www.jimmathis.comwww.jimmathis.com

888-688-0220888-688-0220

Indisputable Truth #1Indisputable Truth #1

Your business attitude Your business attitude is a choice.is a choice.

If you can’t motivate If you can’t motivate yourself to do the yourself to do the tough work, don’t tough work, don’t

claim to be a leader.claim to be a leader.

If you can’t sell If you can’t sell yourself to prospects, yourself to prospects,

then quit calling then quit calling yourself a yourself a

sales expert.sales expert.

If you can’t return If you can’t return phone calls, then quit phone calls, then quit

calling yourself a calling yourself a customer service guru.customer service guru.

Indisputable Truth #2Indisputable Truth #2

The recession will The recession will never end.never end.

19721972You can trust your You can trust your

car…car…

19721972I never serviced my car I never serviced my car

again the same way.again the same way.

20012001Fly the friendly skies?Fly the friendly skies?

20102010Bank, House, Car, Bank, House, Car,

Credit…Credit…

The Economy Isn’t The Economy Isn’t Down;Down;

It’s Different!It’s Different!

-The sooner you come -The sooner you come to grips with this, the to grips with this, the better off you will be.better off you will be.

The Economy The Economy Isn’t Down;Isn’t Down;

It’s Different!It’s Different!

Indisputable Truth #3Indisputable Truth #3

People buy what they buy, People buy what they buy, NOT what you sell.NOT what you sell.

Domino’s Pizza anyone?

People buy what they People buy what they buy, NOT what you buy, NOT what you

sell.sell.

Indisputable Truth #4Indisputable Truth #4

People by what a People by what a product does, not the product does, not the

product.product.

Hydrox and Hydrox and OreosOreos

People by what a People by what a product does, not the product does, not the

product.product.

Indisputable Truth #4Indisputable Truth #4

To lead in your industry, To lead in your industry, get out of it.get out of it.

Barnes & NobleBarnes & Noble

To lead in your industry, To lead in your industry, get out of it.get out of it.

Teamwork Doesn’t Teamwork Doesn’t Always Work.Always Work.

Indisputable Truth #5Indisputable Truth #5

The 20/20 RuleThe 20/20 Rule

Teamwork Doesn’t Teamwork Doesn’t Always Work.Always Work.

Indisputable Truth #6Indisputable Truth #6

If you concentrate on If you concentrate on your customers, you will your customers, you will

have more customers.have more customers.

Thank you!Thank you!

Jim Mathis, CSPJim Mathis, CSP

www.jimmathis.comwww.jimmathis.com

888-688-0220888-688-0220

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