reimagining suny.edu: terminalfour tforum 2014
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mStoner
RE-IMAGINING SUNY.EDU
Thursday, 16 October 2014Presented by: Fran Zablocki, strategist, mStoner
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MSTONER’S ROLE
StrategyInformation Architecture DevelopmentResponsive HTML/CSS DevelopmentUsability TestingContent DevelopmentAnalytics
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CORE GOALS
1. Tell the SUNY story more compellingly2. Raise the SUNY brand profile3. Showcase the depth and breadth of
what SUNY offers4. Meet the needs of both internal and
external audiences
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System.SUNY.edu for faculty, staff, & administrators.
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We minimized the number of paths that users could take. We didn’t want to overwhelm them, we wanted to present them with just the most important pieces of information and actions.
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The ‘Now at SUNY’ drawer introduces off-screen, sidebar content as a companion to the parallax experience.
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The ‘Super Footer’ houses a great deal of information, but keeps overall screen real estate minimal.
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By using a shared data structure and TERMINALFOUR back-end, all three sites can share and publish from the same asset pool.
This includes news stories, data points, photography, media and search results.
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Predictive content strategy was used to introduce related stories and articles on the Features Page template.
This behavior emulates modern online newsroom best practices.
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“I’m most proud that we rolled out a result that really reflected so many people’s input and ideas, yet still presented one, unified State University. We are 64 campuses strong, but there is no question at SUNY.edu that we are one system.”
David Belsky Director of marketing and creative services at SUNY
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Further Resources
mStoner Blog Posts on the project.
SUNY.edu case study.
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THANKS! QUESTIONS?
Fran ZablockiStrategistfran.zablocki@mStoner.comwww.mstoner.com (585) 678-1169@Zablocki
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