reimagine what, how and why

Reimagine What, How and Why

A Creative Opportunity

Consciousness, have some fun and reimagine

Consciousness

From To

Fu k 90% of the ways we sell more

pointless stuff

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Today is about putting that creative opportunity out there

Reimagine what, how and why we think about stuff

3 areas 46 slides ~20 seconds a slide ~15 minutes to communicate

& get you to badge up ...or not

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We are in the *attention* business

Challenge

The range of once very different agencies that garnered attention from their very different approaches now just blur into one. Any agency will have a crack at solving any challenge.

ADLAND – The slate has been wiped Everything is up for grabs, agencies are figuring out ways get more agile, under the skin of a client quicker and get to disruptive thoughts… Ad agencies now cover product development and go wide into IDEO/ WHAT IF territory and span across to digital consultancies competing with the likes of ACCENTUR AND DELIOTE

Opportunity

#Opportunity

One thing me

Corporate led

thinking

One thing will not budge

Corporate led

thinking

Corporate led

thinking

PEOPLE

“We sell, or else”

Corporately sourced

WHAT IF

Removed corporate led thinking

& attracted attention another way

& their wider needs

And in my naivety it’s where I think our industry has the opportunity to become more sustainable

Sustainable?

Economy Society

Environment

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PEOPLE

This can not be achieved just by organising our thinking differently

Corporate led

thinking

“People first, sustainability second & then make it fit to corporatocracy or else”

Not corporately sourced

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“We sell, or else”

Corporately sourced

Corporate led thinking

Reframe

What - Corporate Reframe Corporate

led thinking

How– Sustainability

What - Corporate Reframe Corporate

led thinking

How– Sustainability

What - Corporate Reframe Corporate

led thinking

Why - People

How– Sustainability

What - Corporate Reframe Corporate

led thinking

Why - People

What - Corporate Reframe

How– Sustainability

Corporate led thinking

Corporate

People

“People first, sustainability second & then make it fit to corporatocracy or else”

Not corporately sourced

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Reimagine Sustainable thinking

What– People Reimagine Sustainable

thinking

What– People

How– Sustainability

Reimagine Sustainable thinking

Why– Corporate

How– Sustainability

What– People Reimagine Sustainable

thinking

Why– Corporate

How– Sustainability

What– People

& their wider needs

Reimagine Sustainable thinking

People

Corporate

Sustainability

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Reimagine

Reimagine

What– People

How– Sustainability

Why– Corporate

Reimagine

Why– People

Corporate

People

From how to reframe corporate led thinking, for people

How - People Why– People

People

Corporate

Sustainability

To reimagining why people and the wider environment really need it, for corporates

Before you decide.

Reimagine Badge up

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Reimagine Badge up

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Reimagine Badge up

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The obstacle

Unbadged

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The unacceptable face of capitalism Is not badging up

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The unacceptable face Is not badging up

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The same old same old faces Are not badging up

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What happens now?

Is it a creative opportunity worthy of

our time?

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If you think we can... Badge up Meet up

& Reimagine

the ad industry

MakingItUseful@gmail.com @MakingItUseful

Contact info

The end. More stuff coming soon...