refresh belfast - be where people are 18-05-09

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Paul talked at Refresh Belfast about how to design experiences that go beyond a destination site.Topics included how to use the social web strategically (using balanced scorecard, strategy maps and an elevator pitch), the use of social objects and ideas on how to build community.

TRANSCRIPT

Be Where People Are

Paul McKeever, Director@paulmckeever

#refreshbelfast

www.designbyfront.com

About Front

FRONT design and build great looking websites that people really, really like:Strategy & PlanningUser Experience DesignWeb Application Development

Quickly set the context

Designing Experiences, Not

Pages

Building a Community

Relevant & Interesting

Content

Social Technographics

Designing Social Interfaces

Content Strategy

Using the Web for Competitive Advantage

Team Meeting

Team Meeting

Team Meeting

Strategy

Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

People

Audiences are People Too

Like Being There

Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

offer rich and unprecedented

insight into Ireland’s National

theatre

facilitating an ongoing conversation between the theatre and

its diverse audience, and amongst the

audience themselves

Be Authentic

Strategy Maps &

Scorecards

Conceptual Model

Elevator Pitch

Social Interfaces

Building a Community

Get People Interested

Easy to Start

Encourage Participation

Get People Interested

Easy to Start

Encourage Participation

Get People Interested

Easy to Start

Encourage Participation

Building a Community

Get People Interested

Easy to Start

Encourage Participation

Talk Like a Person

Relevant & Interesting Content

flickr.com’s welcome text

Greetings

feedburner.com’s welcome text

Greetings

designbyfront.com work in progress notice

Personality

flickr.com help text

Personality

Wufoo.com – Logout

Personality

Wufoo.com – Login/creat account page

Encouragement

Flickr.com – Explore

Encouragement

flickr.com – delete account

Service

Summary & Conclusions

Thanks for Listening

@paulmckeever#refreshbelfast

www.speakerrate.com/paulmckeever

www.designbyfront.com

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