redesigning public services: the 21st century library user experience

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People don’t want just goods or services from a business anymore - they want a unique, remarkable experience built around those goods or services. It’s the same for your library. Your patrons are looking for more than a book - they can find that at Walmart, or even in their pocket. They want a unique, useful user experience built around “your stuff.”User experiences are a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on the full digital and physical experiences patrons have when they make a library visit - so they can quickly find information, make decisions, or participate - creating positive experiences that visitors not only remember but want to share with others. David Lee King explains the customer experience design concept, introduces a range of tools and strategies, and shares experience design best practices.

TRANSCRIPT

the 21st Centurylibrary user experience

david lee king • topeka & shawnee county public library • davidleeking.com

Redesigning Public Services

flickr.com/photos/davidrn/397058915/

http://www.flickr.com/photos/bestrated1/2621358221/

What has Changed?

Competition

http://www.flickr.com/photos/sir_mervs/2691990934/

http://www.flickr.com/photos/rkleine/3567189079/flickr.com/photos/jblyberg/4505413539/

this is a change, too!

experie

nce

design?

ExperienceDesign

UX

Attraction

Engagementinteraction

touchpoints usability

functionality

visual appeal

marketingbranding

Why thinkabout that?

What kind of experienceare they having?

you havevisitors.

right now.

Three paths to experience

flickr.com/photos/didmyself/2354238160/

flickr.com/photos/gdominici/93021919/

Structural Path

Lots of planning!

Focus GroupsLots of planning!

Focus GroupsLots of planning!

ease of use

Community Path

digital community experience...

Real Conversation

Invitation

Participation

Sense of Familiarity

Telling our Stories

comments

comments!

tscpl.org

video

blogs facebook

comments

conversation

IM reference

flickr

myspace

youtube

connections

participation

Customer flickr.com/photos/thomashawk/5741775/

Path

Digital Version?

Commonalities?

Commonalities?

CustomerJourney

Mapping

flickr.com/photos/thetoad01/2317084812/

what’s next?

flickr.com/photos/b-tal/116220689/

Plan yourlibrary experience

flickr.com/photos/ocarchives/3952964087/

#1list

en

flickr.com/photos/94379417@N00/4808475862/

what are they saying about you?

ask

focus groups

flickr.com/photos/francois/404908918/

stats

What is usability?

Live Card Sorting

flickr.com/photos/dunk/152121217/

be snoopy (just a bit)

http://www.flickr.com/photos/librarycommission/5041836636/

flickr.com/photos/ohiouniversitylibraries/3507674990/

#2Impro

ve

Touch P

oints

improve the ordinary

flickr.com/photos/atwj/3425610157/

improve the ordinary

flickr.com/photos/atwj/3425610157/

improve the ordinary

flickr.com/photos/pperdue/3573858061/

flickr.com/photos/pperdue/3573858061/

flickr.com/photos/dbylibrary/2604965614/

x

Check This Out Now!

whichis it?

your process

is showing

flickr.com/photos/poblibrary/2674563551/

your process

is showing

flickr.com/photos/poblibrary/2674563551/

customers first

flickr.com/photos/piet_musterd/1858568495/

go where people gather

flickr.com/photos/beavis/2425374221/

The Libraryin your pocket

?

know your patrons

#3pesquisaconsumo.blogspot.com/2010_04_01_archive.html

it’s a destination

it’s a destination

interactionis key

flickr.com/photos/pitel/507791613/

your stuff

your staff

Text

actual staff

actual staff

?

listen

it’s a destination

touchpo

ints

what’s next?

flickr.com/photos/b-tal/116220689/

http://www.flickr.com/photos/jblyberg/4028376129/

model the way

Gauge your staff

http://flickr.com/photos/imagezen/150337240/

Find Champions

communication

communication

communicationcommunicationcommunicationcommunication

communicationcommunication

communication

communicationcommunication

communication

101%

FindingTime

Changing focus

Scheduleyourtime

ask!

http://flickr.com/photos/oberazzi/318947873/

Thank You!

davidleeking.com

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