redesigning public services: the 21st century library user experience

150
the 21st Century library user experience david lee king • topeka & shawnee county public library • davidleeking.com Redesigning Public Services

Post on 18-Sep-2014

11 views

Category:

Business


1 download

DESCRIPTION

People don’t want just goods or services from a business anymore - they want a unique, remarkable experience built around those goods or services. It’s the same for your library. Your patrons are looking for more than a book - they can find that at Walmart, or even in their pocket. They want a unique, useful user experience built around “your stuff.”User experiences are a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on the full digital and physical experiences patrons have when they make a library visit - so they can quickly find information, make decisions, or participate - creating positive experiences that visitors not only remember but want to share with others. David Lee King explains the customer experience design concept, introduces a range of tools and strategies, and shares experience design best practices.

TRANSCRIPT

Page 1: Redesigning Public Services: The 21st Century Library User Experience

the 21st Centurylibrary user experience

david lee king • topeka & shawnee county public library • davidleeking.com

Redesigning Public Services

Page 2: Redesigning Public Services: The 21st Century Library User Experience

flickr.com/photos/davidrn/397058915/

Page 9: Redesigning Public Services: The 21st Century Library User Experience

http://www.flickr.com/photos/bestrated1/2621358221/

What has Changed?

Page 10: Redesigning Public Services: The 21st Century Library User Experience

Competition

http://www.flickr.com/photos/sir_mervs/2691990934/

Page 13: Redesigning Public Services: The 21st Century Library User Experience
Page 14: Redesigning Public Services: The 21st Century Library User Experience
Page 16: Redesigning Public Services: The 21st Century Library User Experience

http://www.flickr.com/photos/rkleine/3567189079/flickr.com/photos/jblyberg/4505413539/

Page 17: Redesigning Public Services: The 21st Century Library User Experience
Page 18: Redesigning Public Services: The 21st Century Library User Experience
Page 19: Redesigning Public Services: The 21st Century Library User Experience
Page 20: Redesigning Public Services: The 21st Century Library User Experience

this is a change, too!

Page 21: Redesigning Public Services: The 21st Century Library User Experience

experie

nce

design?

Page 22: Redesigning Public Services: The 21st Century Library User Experience
Page 23: Redesigning Public Services: The 21st Century Library User Experience
Page 24: Redesigning Public Services: The 21st Century Library User Experience

ExperienceDesign

UX

Attraction

Engagementinteraction

touchpoints usability

functionality

visual appeal

marketingbranding

Page 25: Redesigning Public Services: The 21st Century Library User Experience

Why thinkabout that?

Page 26: Redesigning Public Services: The 21st Century Library User Experience

What kind of experienceare they having?

you havevisitors.

right now.

Page 27: Redesigning Public Services: The 21st Century Library User Experience
Page 28: Redesigning Public Services: The 21st Century Library User Experience
Page 29: Redesigning Public Services: The 21st Century Library User Experience
Page 30: Redesigning Public Services: The 21st Century Library User Experience

Three paths to experience

flickr.com/photos/didmyself/2354238160/

Page 31: Redesigning Public Services: The 21st Century Library User Experience

flickr.com/photos/gdominici/93021919/

Structural Path

Page 32: Redesigning Public Services: The 21st Century Library User Experience
Page 33: Redesigning Public Services: The 21st Century Library User Experience
Page 34: Redesigning Public Services: The 21st Century Library User Experience
Page 35: Redesigning Public Services: The 21st Century Library User Experience

Lots of planning!

Page 36: Redesigning Public Services: The 21st Century Library User Experience

Focus GroupsLots of planning!

Page 37: Redesigning Public Services: The 21st Century Library User Experience

Focus GroupsLots of planning!

ease of use

Page 40: Redesigning Public Services: The 21st Century Library User Experience

Community Path

Page 41: Redesigning Public Services: The 21st Century Library User Experience
Page 42: Redesigning Public Services: The 21st Century Library User Experience

digital community experience...

Page 43: Redesigning Public Services: The 21st Century Library User Experience

Real Conversation

Page 44: Redesigning Public Services: The 21st Century Library User Experience

Invitation

Page 45: Redesigning Public Services: The 21st Century Library User Experience

Participation

Page 46: Redesigning Public Services: The 21st Century Library User Experience

Sense of Familiarity

Page 47: Redesigning Public Services: The 21st Century Library User Experience

Telling our Stories

Page 48: Redesigning Public Services: The 21st Century Library User Experience
Page 49: Redesigning Public Services: The 21st Century Library User Experience
Page 50: Redesigning Public Services: The 21st Century Library User Experience
Page 51: Redesigning Public Services: The 21st Century Library User Experience

comments

Page 52: Redesigning Public Services: The 21st Century Library User Experience

comments!

Page 53: Redesigning Public Services: The 21st Century Library User Experience
Page 54: Redesigning Public Services: The 21st Century Library User Experience
Page 55: Redesigning Public Services: The 21st Century Library User Experience
Page 56: Redesigning Public Services: The 21st Century Library User Experience

tscpl.org

video

blogs facebook

comments

conversation

IM reference

flickr

myspace

youtube

connections

participation

Page 57: Redesigning Public Services: The 21st Century Library User Experience

Customer flickr.com/photos/thomashawk/5741775/

Path

Page 60: Redesigning Public Services: The 21st Century Library User Experience

Digital Version?

Page 61: Redesigning Public Services: The 21st Century Library User Experience

Commonalities?

Page 62: Redesigning Public Services: The 21st Century Library User Experience

Commonalities?

Page 63: Redesigning Public Services: The 21st Century Library User Experience

CustomerJourney

Mapping

flickr.com/photos/thetoad01/2317084812/

Page 64: Redesigning Public Services: The 21st Century Library User Experience
Page 65: Redesigning Public Services: The 21st Century Library User Experience
Page 66: Redesigning Public Services: The 21st Century Library User Experience
Page 67: Redesigning Public Services: The 21st Century Library User Experience
Page 68: Redesigning Public Services: The 21st Century Library User Experience
Page 69: Redesigning Public Services: The 21st Century Library User Experience

what’s next?

flickr.com/photos/b-tal/116220689/

Page 70: Redesigning Public Services: The 21st Century Library User Experience

Plan yourlibrary experience

flickr.com/photos/ocarchives/3952964087/

Page 71: Redesigning Public Services: The 21st Century Library User Experience

#1list

en

flickr.com/photos/94379417@N00/4808475862/

Page 72: Redesigning Public Services: The 21st Century Library User Experience
Page 73: Redesigning Public Services: The 21st Century Library User Experience

what are they saying about you?

Page 74: Redesigning Public Services: The 21st Century Library User Experience
Page 75: Redesigning Public Services: The 21st Century Library User Experience
Page 76: Redesigning Public Services: The 21st Century Library User Experience
Page 77: Redesigning Public Services: The 21st Century Library User Experience
Page 78: Redesigning Public Services: The 21st Century Library User Experience

ask

focus groups

flickr.com/photos/francois/404908918/

Page 79: Redesigning Public Services: The 21st Century Library User Experience

stats

Page 80: Redesigning Public Services: The 21st Century Library User Experience

What is usability?

Page 81: Redesigning Public Services: The 21st Century Library User Experience

Live Card Sorting

flickr.com/photos/dunk/152121217/

Page 82: Redesigning Public Services: The 21st Century Library User Experience
Page 83: Redesigning Public Services: The 21st Century Library User Experience

be snoopy (just a bit)

http://www.flickr.com/photos/librarycommission/5041836636/

Page 84: Redesigning Public Services: The 21st Century Library User Experience

flickr.com/photos/ohiouniversitylibraries/3507674990/

Page 85: Redesigning Public Services: The 21st Century Library User Experience

#2Impro

ve

Touch P

oints

Page 93: Redesigning Public Services: The 21st Century Library User Experience

improve the ordinary

flickr.com/photos/atwj/3425610157/

Page 94: Redesigning Public Services: The 21st Century Library User Experience

improve the ordinary

flickr.com/photos/atwj/3425610157/

Page 95: Redesigning Public Services: The 21st Century Library User Experience

improve the ordinary

flickr.com/photos/pperdue/3573858061/

Page 96: Redesigning Public Services: The 21st Century Library User Experience

flickr.com/photos/pperdue/3573858061/

Page 97: Redesigning Public Services: The 21st Century Library User Experience
Page 98: Redesigning Public Services: The 21st Century Library User Experience
Page 99: Redesigning Public Services: The 21st Century Library User Experience

flickr.com/photos/dbylibrary/2604965614/

Page 100: Redesigning Public Services: The 21st Century Library User Experience
Page 101: Redesigning Public Services: The 21st Century Library User Experience

x

Check This Out Now!

Page 102: Redesigning Public Services: The 21st Century Library User Experience

whichis it?

Page 103: Redesigning Public Services: The 21st Century Library User Experience

your process

is showing

flickr.com/photos/poblibrary/2674563551/

Page 104: Redesigning Public Services: The 21st Century Library User Experience

your process

is showing

flickr.com/photos/poblibrary/2674563551/

Page 105: Redesigning Public Services: The 21st Century Library User Experience

customers first

flickr.com/photos/piet_musterd/1858568495/

Page 106: Redesigning Public Services: The 21st Century Library User Experience

go where people gather

flickr.com/photos/beavis/2425374221/

Page 107: Redesigning Public Services: The 21st Century Library User Experience
Page 108: Redesigning Public Services: The 21st Century Library User Experience
Page 109: Redesigning Public Services: The 21st Century Library User Experience
Page 110: Redesigning Public Services: The 21st Century Library User Experience
Page 112: Redesigning Public Services: The 21st Century Library User Experience

The Libraryin your pocket

Page 113: Redesigning Public Services: The 21st Century Library User Experience

?

Page 115: Redesigning Public Services: The 21st Century Library User Experience

know your patrons

Page 116: Redesigning Public Services: The 21st Century Library User Experience

#3pesquisaconsumo.blogspot.com/2010_04_01_archive.html

it’s a destination

Page 117: Redesigning Public Services: The 21st Century Library User Experience

it’s a destination

Page 118: Redesigning Public Services: The 21st Century Library User Experience
Page 119: Redesigning Public Services: The 21st Century Library User Experience
Page 120: Redesigning Public Services: The 21st Century Library User Experience
Page 121: Redesigning Public Services: The 21st Century Library User Experience
Page 122: Redesigning Public Services: The 21st Century Library User Experience

interactionis key

Page 123: Redesigning Public Services: The 21st Century Library User Experience
Page 124: Redesigning Public Services: The 21st Century Library User Experience

flickr.com/photos/pitel/507791613/

Page 125: Redesigning Public Services: The 21st Century Library User Experience
Page 126: Redesigning Public Services: The 21st Century Library User Experience

your stuff

Page 127: Redesigning Public Services: The 21st Century Library User Experience

your staff

Page 128: Redesigning Public Services: The 21st Century Library User Experience

Text

actual staff

Page 129: Redesigning Public Services: The 21st Century Library User Experience

actual staff

Page 130: Redesigning Public Services: The 21st Century Library User Experience

?

Page 131: Redesigning Public Services: The 21st Century Library User Experience

listen

it’s a destination

touchpo

ints

Page 132: Redesigning Public Services: The 21st Century Library User Experience

what’s next?

flickr.com/photos/b-tal/116220689/

Page 133: Redesigning Public Services: The 21st Century Library User Experience
Page 134: Redesigning Public Services: The 21st Century Library User Experience
Page 136: Redesigning Public Services: The 21st Century Library User Experience
Page 137: Redesigning Public Services: The 21st Century Library User Experience

http://www.flickr.com/photos/jblyberg/4028376129/

model the way

Page 138: Redesigning Public Services: The 21st Century Library User Experience
Page 139: Redesigning Public Services: The 21st Century Library User Experience

Gauge your staff

http://flickr.com/photos/imagezen/150337240/

Page 140: Redesigning Public Services: The 21st Century Library User Experience

Find Champions

Page 141: Redesigning Public Services: The 21st Century Library User Experience

communication

communication

communicationcommunicationcommunicationcommunication

communicationcommunication

communication

communicationcommunication

communication

Page 142: Redesigning Public Services: The 21st Century Library User Experience

101%

Page 143: Redesigning Public Services: The 21st Century Library User Experience
Page 144: Redesigning Public Services: The 21st Century Library User Experience

FindingTime

Page 145: Redesigning Public Services: The 21st Century Library User Experience

Changing focus

Page 146: Redesigning Public Services: The 21st Century Library User Experience

Scheduleyourtime

Page 147: Redesigning Public Services: The 21st Century Library User Experience

ask!

http://flickr.com/photos/oberazzi/318947873/

Page 150: Redesigning Public Services: The 21st Century Library User Experience

Thank You!

davidleeking.com