red nose wine business for blogging 220311
Post on 05-Dec-2014
404 Views
Preview:
DESCRIPTION
TRANSCRIPT
Red Nose WineClonmel Business Parkwww.rednosewine.com
Blogging for Business
What’s A Blog
• A blog is your message to :– Customers– Potential Customers– Media / Trade / Others
• There are many formats – I use WordPress– Integrates into my website
Red Nose Wine blog
Red Nose Wine blog
Red Nose Wine blog
Plenty of Photos & Videos
Tips • Keep it short and to the point• Use headings & small paragraphs• Lots of Photos ( videos great too )• Get a YouTube channel or rob steal
and borrow – embed & frame• Use LINKS !!!!!!• Tagging – Categories - SEO
Tips
• Get your web designer to help– Lots of blogs about blogs
• Twitter can be great to send it out• Follow your instinct
– Make it personable – online tastings, photos/videos with winemakers
• Don’t conform be DIFFERENT– Make it personal - but not TOO personal. Be
the hero/anti hero in the blog
• Frequent blogs are important
Time & ROI
• A blog can take time• Writing it is only part 1
– Formatting • Links take ages !!!
– Photos & Video– Tagging– Publishing & Publicizing it
• Google Analytics = VITAL
Case Study – Proof
• Master of Wine story• #Inishfood • Media contacts • Twitter is great but you need
something to say and a blog is a great start.
top related