Red Nose WineClonmel Business Parkwww.rednosewine.com

Blogging for Business

What’s A Blog

• A blog is your message to :– Customers– Potential Customers– Media / Trade / Others

• There are many formats – I use WordPress– Integrates into my website

Red Nose Wine blog

Red Nose Wine blog

Red Nose Wine blog

Plenty of Photos & Videos

Tips • Keep it short and to the point• Use headings & small paragraphs• Lots of Photos ( videos great too )• Get a YouTube channel or rob steal

and borrow – embed & frame• Use LINKS !!!!!!• Tagging – Categories - SEO

Tips

• Get your web designer to help– Lots of blogs about blogs

• Twitter can be great to send it out• Follow your instinct

– Make it personable – online tastings, photos/videos with winemakers

• Don’t conform be DIFFERENT– Make it personal - but not TOO personal. Be

the hero/anti hero in the blog

• Frequent blogs are important

Time & ROI

• A blog can take time• Writing it is only part 1

– Formatting • Links take ages !!!

– Photos & Video– Tagging– Publishing & Publicizing it

• Google Analytics = VITAL

Case Study – Proof

• Master of Wine story• #Inishfood • Media contacts • Twitter is great but you need

something to say and a blog is a great start.