recruiting when people are scarce!info.tabboards.com/marketing/boss presentations...set the stage -...

Recruiting When People are SCARCE!

Susan Richards, SPHR, SCP @TAB_Boards @SteelBridgeHR

Agenda

Hunting for Treasure (Talent)

Flipping the Conversation – Treat candidates like customers

Preparing for 2017

Ready – what talent do you really need?

Set – what tools do you need?

GO – how to land the perfect (or near perfect) hire!

“In today’s world, you don’t just pick talent. Talent picks YOU!”

- LinkedIn Recruiting Team

Hunting for Treasure

Hiding in Plain Sight!

Ask your employees

Tap your networks (personal and professional)

Use your website

Attend Job Fairs and Industry Trade Shows

Hunting for Treasure

Dig a little deeper… Professional and Trade

Associations in your industry

Colleges and Universities (not just for green beans anymore)

Extended Networks –Alumni Associations, Religious or Community Outreach, Social Clubs, Past Employees

Hunting for Treasure

Mining for Gold! Social Media

• Identify sites where your target employee’s ‘hang out’

• Build your company and professional reputation

• Engage with your targets (before you need them)

• Encourage your employees to engage with your targets

“Treat employees (and future employees) like customers – as if your business depends on

it…because it does.”

- Fast Company

Flipping the Conversation

Put on your Marketing hat to develop a compelling Employer Value Proposition.

Highlight your mission

Share company core values

Build your company brand

Flipping the Conversation

Less bureaucracy = More opportunity to make an impact

Broader job responsibilities

Room for growth

Flexibility (Role and Benefits)

Family Atmosphere?

Why would a top-notch candidate join your organization?

“People are not your most important asset. The RIGHT people are.”

- Jim Collins

Preparing for 2017…Ready, Set, Go!

Develop Candidate Persona

Fictional or Composite

Internal or Alternative?

Temporary

Contractor/Freelancer

Current Staff

Outsource

Get Ready – What talent do you need?

Don’t underestimate cultural fit, work with people you like!

Preparing for 2017…Ready, Set, Go!

Set the Stage - Job Descriptions and Postings

Description Posting

Audience Internal External

Purpose/Intent Tell - Detailed description of job requirements

Sell – Why the candidate would want to work for you

Contents Title, Location, Education Requirements, Essential Functions, Responsibilities, Supervisory chain, Comp and Benefits, Performance Expectations

Summary of the description with emphasis on describing the ideal candidate, company culture, and what’s in it for the candidate

Shared w/candidate?

No Yes

Preparing for 2017…Ready, Set, Go!

Set the Stage – Prepare for Interviews

Establish Criteria (elimination, selection)

Develop Interview Strategy

InterviewType Purpose

Video/Telephone Screen in/out

Group Evaluate team behavior, interaction with other candidates, who stands out (good/bad)

Panel Best for strategic hires and leadership roles

Individual Face-to-face with company leader, final step before offer

Hire Slow – Recommend 3 interviews before hire

Preparing for 2017…Go for Gold!

Ramp up Social Media Presence Job Posting

Engagement

Interview for Success Use your tools (Job Description,

Interview strategy)

Determine Questions to ask

Select the cream of the crop! Knowledge, Skills, Ability, Culture

Let’s Stay in Touch!

o HTTP://STEELBRIDGESOLUTIONS.COM

o FOLLOW US ON LINKEDIN: LINKEDIN.COM/COMPANY/STEELBRIDGESOLUTIONS-INC

o WE’RE ON TWITTER: @STEELBRIDGEHR

Questions?