recruiting for healthcare: revamp your strategy & best practices | webcast
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Recruiting for Healthcare
©2014 LinkedIn Corporation. All Rights Reserved.
Thanks for joining us! We will begin shortly, in the meantime:
Please address questions to ‘All Panelists’ on the right of the screen
Use #hiretowin when tweeting
Presentation and recording will be sent within 48 hours
Revamp Your Strategy and Best Practices
2
Rob Humphrey Senior Marketing Manager, LinkedIn @therobhumphrey linkedin.com/in/robhumphrey
Who you’ll hear from today…
#HiretoWin
Bobby Matthews, PHR Talent Acquisition Supervisor, Mount Sinai Health System @MountSinaiJobs linkedin.com/in/bobbydmatthews
Things we’ll cover in the next 30 minutes…
Snapshot of Healthcare within LinkedIn
1
4
Top 3 Healthcare Challenges and How to Solve Them
Customer Spotlight: Mount Sinai Health System 3
#HiretoWin 3
2
4 Things to Start Doing Tomorrow
277M+
Members worldwide
+2 New members per second
187M Monthly unique members
LinkedIn: A global pool of talent
2M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
16M+ BRAZIL
93M+ UNITED STATES OF AMERICA
9M+ CANADA
24M+ INDIA
5M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
13M+ UNITED KINGDOM
7M+ FRANCE
6M+ ITALY
1M+ BELGIUM
1M+ DENMARK
2M+ TURKEY
4M+ NETHERLANDS
1M+ SWEDEN
5M+ SPAIN
4 #HiretoWin
Who are Healthcare Practitioners on
LinkedIn?
2.7MM Healthcare
Practitioners on
• Nurses
• Medical Technicians &
Assistants
• Physicians & Surgeons
• Other healthcare
practitioners*
* – Other healthcare practitioners (HCPs) include: psychologists, mental health professionals/therapists, dentists, and pharmacists.
5 #HiretoWin
Healthcare professionals are increasingly
engaging with social media
LinkedIn captures over
2.7M Healthcare
practitioners on LinkedIn
42% of them log in at
least once a month
Healthcare professionals
have increased their
mobile usage 60% in the
last year
Source: LinkedIn Analytics, November 2013
6 #HiretoWin
In 2013, LinkedIn is the primary social media
preference for Healthcare professionals
Source: AMN Healthcare “Use of Social Media and Mobile by Healthcare Professionals: 2013 Survey Results”
www.amnhealthcare.com
7 #HiretoWin
Agenda
Snapshot of Healthcare within LinkedIn
1
4
Top 3 Healthcare Challenges and How to Solve Them
Customer Spotlight: Mount Sinai Health System 3
#HiretoWin 8
2
4 Things to Start Doing Tomorrow
Top 3 Challenges for Healthcare
#HiretoWin 9
1. Facing increasing in hiring
with no increase in budget
2. Finding the right talent for
niche roles
3. Positioning company as a
great place to work
50% 28% 46%
31% 0%
25%
50%
Increase in Hiring Increase in Budget
Healthcare Global
56%
50% 40%
60%
Investing More in Talent Branding
Healthcare Global
#1 Priority recruiting highly-skilled talent
Healthcare professionals are actively sharing
content on the LinkedIn platform
Physicians
Business
Leadership
Self-esteem
Healthcare
Top Trending Topics (November 2013) Trending Articles
• Lack of Doctors May Worsen as Millions Join Medicaid Rolls • Instead of the ER: Paramedics making house calls to chronic patients
• Mentally Strong People: The 13 Things They Avoid • Life is Stressful: 10 Things To Stop Tolerating
• Forget The Selfie. Let's Make 2013 The Year Of The Unselfie • The Top 10 Books For Professionals
• Leadership Is About Emotion • Why Every Leader Should Know How to Write
• CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services
• Electronic Health Records' ‘Make-or-Break Year’
Source: LinkedIn Analytics, December 2013
12 #HiretoWin
#HiretoWin 16
Be a subject matter expert, sharing relevant information.
Follow the Rule of 3’s
4. Make your interactions count
2). Industry related post 3). Recruiting / Talent post 1). Personal post
Agenda
Snapshot of Healthcare within LinkedIn
1
4
Top 3 Healthcare Challenges and How to Solve Them
Customer Spotlight: Mount Sinai Health System 3
#HiretoWin 18
2
4 Things to Start Doing Tomorrow
Customer Spotlight:
#HiretoWin 19
Bobby Matthews, PHR Talent Acquisition Supervisor, Mount Sinai Health System @MountSinaiJobs linkedin.com/in/bobbydmatthews
Agenda
Snapshot of Healthcare within LinkedIn
1
4
Top 3 Healthcare Challenges and How to Solve Them
Customer Spotlight: Mount Sinai Health System 3
#HiretoWin 20
2
4
5
Things to Start Doing Tomorrow
Things to start doing TOMORROW!
Pretend you are a candidate and look at your company page, write
down your experience, then read this for inspiration.
Look at your company page using LinkedIn’s mobile apps. Consider
that 33% of LinkedIn users access your brand via mobile.
Update your company page by adding a new image or adding a
status update. Did you know you can target your updates?
Look at your employees on LinkedIn. What % of your employee base
are on LinkedIn? Consider how you can harness that connectivity.
Start thinking about the “art” of recruiting today, and forget about the
process – just for today. You might be surprised what you come up
with!
#HiretoWin 21
Recruiting for Healthcare
©2014 LinkedIn Corporation. All Rights Reserved.
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Continue the conversation #HiretoWin
The presentation and recording will be sent within 48 hours of the
webcast
Revamp Your Strategy and Best Practices
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