rebemouse u episode 2: the digital content journey

Post on 05-Aug-2015

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An Overview

The Digital Content Journey

2  

The Myth

Stimulus Response

3  

Engage Share Repeat

The Reality

4  

Engage

5  

Share

6  

Repeat

7  

More engagement

For a fraction the cost ê Reliance on paid advertising ê  Production expense ê  Development time and risk

é Attention & relevancy é Sharing é Repeat engagement

8  

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