reality slide

By: Cecilie Burleson • 11/2011

*Reality television frequently portrays a modified and highly influenced form of reality, at times utilizing sensationalism to attract audience viewers and increase advertising revenue profits.

*Reality programming is cheaper to produce than regular programming (~$100,000/episode vs. $1 million+/episode)

*Reality shows offers fresh, original programs which brings in advertisers

*Approximately 1/3 of new seasons programs will fail, which means networks are more willing to gamble on reality shows because of the lower risk (disposable stars and no writers)

*Advertisers look for opportunities that lead them to the 18-to-49-year-olds

*Associative Marketing techniques to tie sponsors to shows, ultimately leading in a win-win for all parties

*Including product placement

*Seaside Heights rental went from $1,800/night to $4,000/night since featured in “Jersey Shore”

*“The hotel got unbelievable exposure…” said Tony Cortizas of Sol Melia on the filming of the “Real World: Cancun”

*“They don’t care who was there…, they saw it, it resonated and they’re booking the trip” –Victoria Martinez of Sol Melia

http://www.unitedconsultants-ies.com/index.php?option=com_content&view=article&id=12:reality-show-real-estate-rakes-in-profit&catid=1:news-bar

Metropole Hotel South Beach also increased their rates by approximately 15% after their feature in Jersey Shore. Both Hilton Bentley and West Fort Lauderdale were already recognized for their superior service and top rated resort, therefore there were no rate changes

*Online presence and links (increasing SEO)

*Social Media presence and Word-of-Mouth

*Example: Storage Wars*Units increased from $75 to as much as $500

*Attendance at auctions have increased 4x

*Increased visibility and exposed properties and services to entirely fresh demographics

*Encouraged current tenants to keep up their financial obligations