real groovy info management 191

A Situation AnalysisCaroline Igrisan

Meet Chris Hart and Marty O’Donnell

Together they own “Real Groovy”

Chris and Marty are finding business a bit tough at the moment,

Profits are down

Because…

Mega Discounting Chains have come into the market with

lower prices and more locations…

People are

easily downloading music and movies

some are even pirating music…

So what are Chris and Marty doing about it?

They offer a bigger, deeper range of CD’s, DVD’s and LP’s.

(including second hand)…

they stock specialty books, games and band merchandise…

sell concert tickets…

They publish two specialty magazines…

You can go to the Real Groovy website and…

See an online Gig guide

Become an affiliate and sell Real Groovy products and earn commission

Join the Real Groovy Club and get special offers

Real Groovy has even developed system software

for stock and supply chain

management,

which they can now sell around

the world!

Chris and Marty have their fingers in a lot of pies!

RECOMMENDATIONS

If not, retrench and simplify

Review each company activity and see if they sustain themselves.

Provide online music downloads.

Look at each store location and possibly reassign in line with

population density

Auckland

Christchurch

Wellington

Dunedin

Have the retail stores concentrate on being ‘specialty retailers’- not all things to all people.

So Real Groovy’s profit can increaseand make Chris

and Marty happy again!

References• http://images.google.co.nz/imgres?imgurl=http://

farm3.static.flickr.com/2171/2088106527_5e4f23af18.jpg&imgrefurl=http://andrewdubber.com/2007/12/05/postcard-5-real-groovy-records/&h=333&w=500&sz=185&hl=en&start=2&tbnid=m49yG8YC7WfD8M:&tbnh=87&tbnw=130&prev=/images%3Fq%3D%2522real%2Bgroovy%2522%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN

• IMS Master Clips• http://getfrank.co.nz/marty-odonnell• http://www.nzherald.co.nz/section/3/story.cfm?

c_id=3&objectid=10486047• http://www.realgroovy.co.nz/