real groovy info management 191
TRANSCRIPT
A Situation AnalysisCaroline Igrisan
Meet Chris Hart and Marty O’Donnell
Together they own “Real Groovy”
Chris and Marty are finding business a bit tough at the moment,
Profits are down
Because…
Mega Discounting Chains have come into the market with
lower prices and more locations…
People are
easily downloading music and movies
some are even pirating music…
So what are Chris and Marty doing about it?
They offer a bigger, deeper range of CD’s, DVD’s and LP’s.
(including second hand)…
they stock specialty books, games and band merchandise…
sell concert tickets…
They publish two specialty magazines…
You can go to the Real Groovy website and…
See an online Gig guide
Become an affiliate and sell Real Groovy products and earn commission
Join the Real Groovy Club and get special offers
Real Groovy has even developed system software
for stock and supply chain
management,
which they can now sell around
the world!
Chris and Marty have their fingers in a lot of pies!
RECOMMENDATIONS
If not, retrench and simplify
Review each company activity and see if they sustain themselves.
Provide online music downloads.
Look at each store location and possibly reassign in line with
population density
Auckland
Christchurch
Wellington
Dunedin
Have the retail stores concentrate on being ‘specialty retailers’- not all things to all people.
So Real Groovy’s profit can increaseand make Chris
and Marty happy again!
References• http://images.google.co.nz/imgres?imgurl=http://
farm3.static.flickr.com/2171/2088106527_5e4f23af18.jpg&imgrefurl=http://andrewdubber.com/2007/12/05/postcard-5-real-groovy-records/&h=333&w=500&sz=185&hl=en&start=2&tbnid=m49yG8YC7WfD8M:&tbnh=87&tbnw=130&prev=/images%3Fq%3D%2522real%2Bgroovy%2522%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN
• IMS Master Clips• http://getfrank.co.nz/marty-odonnell• http://www.nzherald.co.nz/section/3/story.cfm?
c_id=3&objectid=10486047• http://www.realgroovy.co.nz/